Etavrian case studies

Proof from work where the constraint had to be owned

Public proof from SEO, Google Ads, AI visibility, and growth work. Each case is framed around the constraint, the operating sequence, and the business result.

Discuss similar growth

Case study library

Proof by business model and constraint

Filter the public proof set by niche, channel, business model, or budget context. Each card links to the full case study.

NicheE-commerce & retail

Software & SaaS B2B services E-commerce & retail Healthcare & wellness Media & publishing Home & renovation Local services

ChannelAll

Google Ads / PPC SEO

Type of businessAll

B2B E-commerce Local business News media Online service SaaS / B2B

Budget contextSpend or budget constraint

Budget stated No public budget field Spend or budget constraint

Clear filters

E-commerce & retailGoogle Ads / PPC

5.9 ROAS with a PMax relaunch - how?

12-month turnaround for an Australian handmade kids books store: ROAS jumped from 3.06 to 5.90, revenue almost 3x on 37% more spend. See the pivot that made PMax scale without brand bleed.

See Case Study

Nov 4, 2025

E-commerce & retailGoogle Ads / PPC

The Brand-Split PMax Move Behind 9.01 ROAS

ROAS fell from 8 to 3.26 before we rebuilt Google Ads around brand-split PMax, tight signals, and budget discipline. In 30 days, ROAS hit 9.01 and CPA dropped 67%. See the tests we kept and cut.

See Case Study

Oct 8, 2025