Google on 24 July 2025 expanded its AI-driven shopping toolkit for U.S. consumers, bringing virtual try-on out of beta, upgrading price alerts and previewing a vision-based “AI Mode” that generates outfit and room ideas.
Key details
- Virtual try-on exits Search Labs and now works nationwide. Shoppers upload a full-length photo, tap the “try it on” icon on any apparel listing and see how the item looks within seconds.
- Price alerts now track size, color and a user-defined target price. Google monitors thousands of retailers and notifies shoppers when a match appears.
- AI Mode vision match, arriving this fall, will turn a single image or text query into shoppable outfit or room concepts, drawing on roughly 50 billion products in the Shopping Graph.
- All features are free for anyone with a Google account. The rollout has begun and should reach every U.S. user within days.
Background
Google previewed photo-based try-on at I/O 2025, initially limiting access to Search Labs. Earlier iterations relied on professional models; the public release shifts to user-supplied images for a personalized view.
Basic price tracking launched in 2019, with discount alerts following in 2023. The latest upgrade lets shoppers set granular criteria instead of monitoring every price change manually.
Introduced in 2024 within Search Generative Experience, AI Mode originally paired text summaries with shopping links. The forthcoming vision layer expands that capability by producing multiple visual concepts and tying each to real inventory through the Shopping Graph, which now includes more than 50 billion listings.
Sources
- Try on styles with AI, jump on great prices and more – Google Blog (24 Jul 2025)
- Google Shopping AI Mode virtual try-on update – Google Blog (24 Jul 2025)
- Google Search AI Mode update – Google Blog (24 Jul 2025)
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