Software & SaaSGoogle Ads / PPC
How a $10 CPC Cap Grew B2B MQLs 6x
Inside the rebuild of a high-CPC oil and gas SaaS search account that cut average CPC nearly in half and turned form-fill noise into 6x more qualified MQLs on the same $10 cap.
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B2B servicesSEO
How $1.5k SEO Reversed 7-Mo Decline
See how a UK B2B email agency stopped a 7-month organic slide, lifted tech health from 53 to 89 and doubled traffic using a technical-first SEO playbook on a $1.5k budget.
Media & publishingSEO
How 2 Newsrooms Unlocked Discover Without AMP
From zero presence to a primary channel for radioclub.ua, and 2x daily peaks for BigKyiv to 5,897 clicks - see the technical, editorial, and UX moves that lifted CTR and stabilized Discover.
Software & SaaSSEO
$3.5k BOFU SEO that grew leads as CTR fell
See how a US oil and gas SaaS used technical cleanup, BOFU-first pages, smart internal links, and CRO to restore 2+ qualified leads per month on $3.5k-mo, despite a CTR drop from AI Overview.
E-commerce & retailSEO
How We Hit 160K Impressions on 500 EUR a Month
From a new Japanese haircare Shopify store to 160K impressions and 898 clicks in April 2025 on 500 EUR a month. See what moved the needle - and what did not ship.
Home & renovationSEO
276% Organic Lift In Cabinets With 5 Plays
Under tight budgets and dev delays, we scaled a new kitchen cabinets site from 336 to 1,262 organic sessions and raised Domain Trust from 12 to 25. See the 5 moves that made growth predictable.
E-commerce & retailGoogle Ads / PPC
5.9 ROAS with a PMax relaunch - how?
12-month turnaround for an Australian handmade kids books store: ROAS jumped from 3.06 to 5.90, revenue almost 3x on 37% more spend. See the pivot that made PMax scale without brand bleed.
Healthcare & wellnessSEO
17k Organic Visits on $2.5k/mo in Telehealth
A telehealth nutrition site jumped from 2-3k to 17-18k organic visits in 30 days on $2.5k per month. Learn the 4 levers, tools, and timing - including a 44k-visit breakout post.
Local servicesSEO
1,000+ Pages Back, More Leads With Less Traffic
A UK kids football network cut timeouts, rebuilt architecture, reindexed 1,000+ pages, and surpassed 2024 local leads despite AI Overviews. See the sprint order and the city we fixed first.
Healthcare & wellnessSEO
66.7% Lift on $1.5K for Abu Dhabi Dental
How a policy-safe mix of Search and Performance Max grew conversions 66.7% while cutting CPC 25% and CPA 25% on a $1.5K budget in Abu Dhabi - despite no native call tracking. See what we changed.
Media & publishingSEO
The System That Unlocked 5.6M Discover Clicks
From a traffic nadir to 5.6M Discover clicks in year one - no link arms race. Learn the plays that drove +546% non-branded growth and a 63% CTR lift despite a legacy CMS and sitemap hiccups.
E-commerce & retailGoogle Ads / PPC
$3K to 21.23 ROAS Using PMax Tiers
How a 20K-SKU PC parts store hit 21.23 ROAS on a $3K budget by segmenting Shopping and using PMax price tiers. See the feed fixes, budget caps, and traffic hygiene that moved the needle.
E-commerce & retailGoogle Ads / PPC
The Brand-Split PMax Move Behind 9.01 ROAS
ROAS fell from 8 to 3.26 before we rebuilt Google Ads around brand-split PMax, tight signals, and budget discipline. In 30 days, ROAS hit 9.01 and CPA dropped 67%. See the tests we kept and cut.
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