Proof from work where the constraint had to be owned

High CPCs and form-fill noise made the same $10 cap too easy to waste.

Rebuilt paid search around tighter intent groups, query control, and qualified-lead feedback.

Average CPC moved down and qualified MQLs grew 6x.

A seven-month organic decline had to be reversed inside a constrained budget.

Prioritized technical SEO cleanup before expanding content.

Tech health rose from 53 to 89 and traffic doubled.

Two newsrooms needed Discover growth without relying on AMP.

Combined technical cleanup, editorial discipline, and UX changes for Discover eligibility.

Discover became a primary channel and BigKyiv reached 5,897-click daily peaks.

AI Overview pressure reduced CTR while the site still needed qualified lead volume.

Used technical cleanup, BOFU pages, internal links, and CRO.

The account restored 2+ qualified leads per month.

A new e-commerce site had tight budgets, dev delays, and a low authority base.

Sequenced five SEO moves around technical fixes, content, links, and implementation limits.

Organic sessions rose from 336 to 1,262 and Domain Trust moved from 12 to 25.

The local network lost page visibility and had to grow leads under AI Overview pressure.

Cut timeouts, rebuilt local architecture, and recovered indexation.

1,000+ pages came back and 2024 local leads were surpassed.

A new Shopify store needed EU visibility on a 500 EUR monthly SEO budget.

Focused on technical cleanup, multilingual content, and measured links.

The store reached 160K impressions and 898 clicks in April 2025.

The site needed a fast organic lift without expanding beyond a $2.5k monthly budget.

Applied four SEO levers around content timing, tools, and implementation order.

Organic visits moved from 2-3k to 17-18k in 30 days.

A publisher needed Discover recovery despite a legacy CMS and sitemap issues.

Built a cleaner publishing system around technical health, editorial patterns, and sitemap discipline.

The system produced 5.6M Discover clicks in year one.

PMax needed to scale without hiding efficiency behind brand demand.

Relaunched PMax with cleaner conversion signals, segmentation, and brand-bleed control.

ROAS moved from 3.06 to 5.90 and revenue almost tripled on 37% more spend.

The local clinic needed more conversions without increasing a small budget.

Tightened query control, clarified landing-page paths, and protected budget discipline.

Conversions rose 66.7% while CPC and CPA both fell 25%.

A large SKU catalog needed campaign structure tied to margin and product economics.

Segmented PMax by price tiers, feed structure, and product economics.

The account reached 21.23 ROAS on a $3K budget.

Mixed PMax demand made it hard to read true paid acquisition performance.

Separated brand and non-brand demand to clarify acquisition quality.

ROAS lifted from 3.26 to 9.01.