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SEO for the people you want as customers.

Your traffic report can grow while enquiries stand still. We fix technical blockers, build the pages buyers need and connect SEO work to the leads and sales your business depends on.

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Start with your website. You don't need to share account access.

Trusted by 600+ SMBs

What is keeping search from bringing you business?

Choose the situation closest to yours. The right first move depends on the cause, not the size of the audit.

What needs to change?

The traffic report looks better. Your sales team has not noticed.

You are publishing regularly, but the enquiries are thin or a poor fit. More of the same traffic may not solve that.

Where we look
Which searches bring people in, what those people need, and whether the landing page helps them choose your business.
What we change
Prioritize service, category and comparison pages that support buying decisions. Connect useful articles to those pages and check the enquiry path.

Pages that used to bring business have gone quiet.

Perhaps the drop followed a redesign. Perhaps rankings look stable while clicks fall. The cause matters more than a longer publishing schedule.

Where we look
The affected pages and queries, indexing, redirects, site changes, competing results and the leads those pages used to generate.
What we change
Fix the confirmed access or page problem, preserve useful content, then check whether the recovery reaches the searches that matter.

Your audit has hundreds of issues. You still need a first move.

The developer has limited time. The content team needs direction. A bigger backlog will not help either of them.

Where we look
The pages closest to your business goals, the problems preventing them from performing, and what your team can realistically implement.
What we change
Turn the priorities into specific tickets and page briefs. Each has an owner, dependencies and a way to check the finished work.

Make the important pages work harder.

A useful SEO plan connects demand, the website and the team that can make the changes.

  1. Find the searches worth winning.

    Start with what you sell and who buys it. We map relevant demand to your service, category and comparison pages, then identify the gaps that deserve investment.

    A search-demand map and ranked page priorities

  2. Remove the blockers.

    Review crawling, indexing, redirects, canonicals and site structure. We turn the important issues into implementation tickets rather than treat every audit warning as equally urgent.

    Technical fixes with owners and validation checks

  3. Write the pages buyers need.

    Build or improve commercial pages using your expertise, offer and evidence. Refresh useful content, consolidate overlap and connect supporting articles to the pages where a buyer can act.

    Page briefs, agreed content changes and internal links

  4. Check the business result.

    Review search visibility alongside the enquiries, orders or pipeline data available. Record what shipped and what changed, then decide which pages deserve the next round of work.

    A change log, an outcome review and the next priority

Selling through a product catalog?

Explore e-commerce SEO

See what goes into a useful page brief.

Three sample briefs for the questions buyers need answered.

Choose a page type

Answer the questions that decide whether someone enquires.

A prospective client needs to know whether you solve their problem, what working with you involves and why they should trust you.

The page brief
Who the service fits, the problem it solves, scope, relevant proof, common objections and a clear next step.
The supporting work
Check relevant search intent and internal links. Make the contact path easy to use, then review enquiries for fit.

Help a shopper narrow the choice, then reach the right product.

A category page should help someone buy. A long block of keyword text cannot make up for confusing products, filters or availability.

The page brief
A useful category introduction, buying criteria, product differences and links to relevant subcategories or guides.
The supporting work
Review filter URLs, indexing and internal links. Track visits to the category alongside product engagement and orders.

Give the buyer an honest reason to choose.

Someone comparing options is already doing the work of buying. Help them understand the trade-offs instead of declaring yourself the winner.

The page brief
Real differences in fit, features, delivery and cost, supported by facts your team can verify. Explain when each option makes sense.
The supporting work
Connect the comparison to service or product pages and relevant evidence. Review the leads it helps create, not just its rank.

Not sure which page should come first?

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You should not have to guess whether the work is moving.

See what actually went live.

A resolved ticket is checked on the website. A page brief becomes a published page.

We separate completed changes from work still waiting for access, development or approval.

Each review connects the change, the outcome we can observe, and the next priority. You should not need to interpret an activity list to understand the plan.

Also thinking about AI discovery? See our AI SEO approach Compare SEO and AI SEO

Who does what, and what changes

Choose advice for your team or hands-on implementation. We agree who owns each change before work starts.

Advisory

Your team implements.

We handle
The diagnosis, priorities and implementation briefs. Any follow-up review is agreed in the scope; hands-on execution is separate.
You bring
Business context, relevant access and a team to make and publish the changes.
You leave with
A clear order of work, implementation guidance and named responsibilities.

Implementation

We do the agreed work.

We handle
We diagnose the search problem, prioritize the work, and prepare the content and technical changes. With implementation included, we publish and validate the agreed changes wherever we have the required access.
You bring
Your website goals, product or service facts, Search Console and analytics access when needed, and approval to publish. CMS access or a developer may be needed for technical changes; we agree that responsibility upfront.
You see
The agreed pages are written or updated, internal links are improved, and relevant crawl, indexing, redirect, or structured-data issues are addressed. You receive a record of the changes and the search and lead signals we will review.

Any work retained by your developers, creative team or sales team is named upfront.

Andrii DanivFounder, Etavrian

Decide on the work before you commit to it.

Start with a first assessment. Use a scoped investigation when the question needs more evidence, then agree who will implement the plan.

Free Growth Map

$0

Share your website, goal and current situation. Get a first assessment of what deserves attention and what evidence would help you decide.

Based on your website and goals. No account access needed.

Get My Free Growth Map

Decision Sprint

$400

Investigate one priority with the relevant search and website data. Leave with the findings, page or technical priorities and a defined implementation plan.

We agree the question, access and deliverables before payment.

See the scope

Execution Partnership

Scoped to the work

We carry out the agreed SEO work, coordinate the dependencies and review progress against your baseline. The plan changes when the evidence does.

Responsibilities, review cadence and fees are agreed in the proposal.

Discuss the work

Which part of your business should search help grow?

Share your website and the problem you want to solve. Your Free Growth Map gives you a starting point before you decide on paid work.

Your Growth Map request15%

Tell us about your business.

Your website and main goal give us a starting point.

Our business is
You can find us at
We want to improve

Select all that apply3 selected

Before we work together.

Practical answers about the work, the investment and what to expect.

Do you implement the SEO work or only recommend it?

Both are available. An advisory scope gives your team priorities, technical tickets and page briefs. With implementation included, we write or update the agreed pages and publish or coordinate the technical changes. We name the owner of any work that needs your developer before starting.

How long before we see results?

That depends on what is wrong, the competition and how quickly changes go live. Indexing fixes, page improvements and new content do not share one reliable deadline. We agree a baseline and review points for your situation. You see what has shipped while we monitor the search and lead signals, rather than wait for a promised ranking date.

How much do your SEO services cost?

The Free Growth Map is $0. The Decision Sprint is $400 for an agreed investigation and implementation plan. Ongoing SEO is scoped around the technical work, pages, content and coordination needed. You get the deliverables and fees before committing; there is no default retainer for every website.

Do we need more blog posts?

Sometimes. We first check whether your important pages can be found, match the searches you want and help visitors take the next step. Updating an existing service page, merging overlapping articles or fixing internal links may be more useful than adding another post.

Can you work with our writer, developer or in-house SEO team?

Yes. We can lead priorities and briefs, handle an agreed part of the implementation, or coordinate the work across your team. The scope names the publishing, development and approval responsibilities so recommendations do not stop at the handoff.

Does this include AI SEO?

When relevant, we connect the SEO work with how buyers discover and compare your business in AI search. That can include clearer company facts, stronger proof and pages that answer buying questions. A dedicated AI visibility investigation is scoped separately rather than assumed to be included in every SEO engagement.

Do you guarantee first-page rankings?

No. We agree the work, ownership and measurement, but we do not control search results. The case studies show specific outcomes in specific accounts. They are evidence of our work, not a forecast for your website.

What do you need for the Free Growth Map?

Your website and the business context you can share: what you sell, who you want to reach and what is not working. You do not need to grant account access. Search Console, analytics and CMS access come later when the agreed work requires them.

Start with the business problem you want to solve.

Get your Free Growth Map