Quick answer to the pain: growth-stage B2B teams burn cash when paid clicks do not translate into booked meetings. The usual culprit is a media plan that tracks impressions instead of pipeline. Our method fixes that gap by reverse-engineering spend from revenue targets, then refreshing forecasts every week so costs never drift. The sections below unpack that framework with live numbers, client stories, and the exact levers we pull.
Proven Results From Our B2B PPC Agency: Real CAC & Pipeline Data
4.3× pipeline | 72 % lower CAC | 38 % higher SQL-to-close rate – figures are averaged across the last four quarters and audited in April 2024.
Key wins at a glance
- 15 % lift in monthly recurring revenue for a Series B SaaS in 90 days
- 34 % month-over-month drop in cost per trial activation
- 22 % more Google Ads sign-ups while spend slid 7 %
Trusted by
[logo grid here: Fortra, Varonis, Basecamp, SentinelOne, Elastic]
Awards & badges
[PPC Hero Top 25] [Google Premier Partner] [Clutch “award winning ppc agency” badge]
“We give them a dollar, they hand back three. The budget leaks vanished in weeks.”
- Stephan F., Chief Product Officer
Mini data graphic: bar chart showing CAC falling from $450 to $126 while pipeline climbs.
SaaS Client Story: 72 % Lower CAC in 45 Days
Projul’s inbound cost per demo reached $418 before engagement. After a full search-term audit, we paused 27 % of spend in sprint one, rebuilt campaigns around high-intent clusters, and refreshed landing pages. CAC slid to $118 within 45 days and monthly recurring revenue returned to double-digit growth. For a deeper breakdown, see the full Google Ads case study.
Revenue-First Forecasting for PPC Campaign Management
Forecasts should calm your CFO, not force crossed fingers. We begin with target annual recurring revenue, work backward to required opportunities, then map:
- average deal size
- win rate
- SQL-to-close velocity
- target CAC and breakeven ROAS
The model outputs weekly spend ceilings and pacing curves. A drop in conversion rate flags instantly, pinpointing the channel to adjust. No “let’s see what happens” guesses – only math and ownership. This approach aligns with findings in the Think with Google Data Hub that tie media efficiency to closed-loop measurement.
(Inline GIF mock-up of the calculator adjusting CAC sliders)
Full-Funnel Strategy Across Search & Social
A B2B sale rarely closes on the first click. We align platforms to buyer journey stages so each channel does what it is best at:
Awareness | YouTube, LinkedIn Video
Consider | Google Search, LinkedIn Sponsored Content
Evaluation | Facebook retargeting, Comparison Ad Groups
Decision | Exact-match high-intent keywords, Demo CTAs
Clients reclaim an average 28 % of wasted spend in quarter one because every audience list shares exclusions that prevent overlap.
Good-Fit Traffic Targeting
We draft a crisp ideal-customer profile with title, firmographic filters, and pain triggers. Next, intent-based keyword clusters get negative-keyword hygiene to stop budget bleed on vague terms often promoted by directories such as DesignRush. Most audits reveal 400-plus irrelevant queries draining dollars within the first two weeks.
Cross-Platform Remarketing Agency Framework
Sequential remarketing increases conversion rate about 70 % versus static banners. Day 1 focuses on the problem, day 4 presents the solution, day 10 highlights proof. Frequency caps reduce fatigue, and creative swaps every 14 days. The flow below shows how a visitor graduates through the lists.
(Flowchart: Visitor hits page → added to list A → sees Ad 1 → no click → moves to list B → sees Ad 2 …)
Why We’re the Best PPC Agency for B2B Companies
Below is a transparent comparison of what our team delivers next to a typical Google Ads or white-label shop:
| Pillar | Our Shop | Typical Outsource |
|---|---|---|
| Efficient Builds | Trim 20-40 % spend in 30 days | 6-month tune-ups |
| No Time Waste | Launch road map in week 1 | Endless intake forms |
| Conversion Driven | SQL, MRR, pipeline reporting | CTR slides |
| Awareness Aligned | Cross-channel sequences | Single-channel silos |
| Flat Fee | No % of ad spend, no hidden up-charges | Sliding scale fees |
Add in our on-demand PPC audit services and quarterly retro workshops, and clients often call us their long-term growth partner. Similar efficiency gains are documented in independent SEMrush case studies that benchmark mature accounts.
FAQs
Can I pick which channels to start with?
Yes. We rank platforms by funnel gaps and cost efficiency, then present the trade-offs so you choose whether LinkedIn, Google, or YouTube leads.
Are agency fees and ad spend rolled together?
No. You pay ad networks directly. Our flat fee remains visible so there are no surprise markups that some PPC management models hide.
How do I know paid media will work for my B2B service?
We benchmark forecasts against 70+ campaigns in similar buyer cycles. If projected CAC overruns your margin, we advise against launch.
What monthly budget should I plan?
Work backward from revenue. For example, 30 new deals at $12K ACV, a 25 % win rate, and $1.5K target CAC requires roughly $180K yearly media or $15K each month.
Which companies are a good fit?
B2B firms with product-market fit and at least $7.5K monthly appetite for traffic scaling – typically SaaS, industrial tech, and professional services.
What does PPC stand for?
Pay-per-click is an auction where ads show on search or social placements and you pay only when a user clicks. It delivers on-demand, trackable visibility faster than organic channels.
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