Case study / SEO
See how a US oil and gas SaaS used technical cleanup, BOFU-first pages, smart internal links, and CRO to restore 2+ qualified leads per month on $3.5k-mo, despite a CTR drop from AI Overview.
Qualified lead volume restored under AI Overview pressure.
Problem
Action
Result
See how a US oil and gas SaaS used technical cleanup, BOFU-first pages, smart internal links, and CRO to restore 2+ qualified leads per month on $3.5k-mo, despite a CTR drop from AI Overview.
AI Overview pressure reduced CTR while the site still needed qualified lead volume.
Used technical cleanup, BOFU pages, internal links, and CRO.
The account restored 2+ qualified leads per month.
This seo case is presented through the same five stages: diagnose the constraint, validate the evidence, decide the move, execute it, and prove the change.
Name the commercial constraint.
Input: Website, account, tracking, feed, margins, demand, or buyer prompts.Check the data, economics, demand, and implementation limits.
Output: Trusted baseline, attribution, margins, lead quality, stock, and access limits.Choose one move and state the trade-offs.
Output: One priority, target metric, assumptions, exclusions, and decision date.Ship the smallest coherent change.
Output: Owner, sequence, dependencies, approvals, and validation method.Read the result against the agreed commercial metric.
Output: Metric movement, confidence, exclusions, unintended effects, and next decision.Use the result to choose what happens next.
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