Case study / SEO
A UK kids football network cut timeouts, rebuilt architecture, reindexed 1,000+ pages, and surpassed 2024 local leads despite AI Overviews. See the sprint order and the city we fixed first.
Indexation recovery from the public case summary.
Problem
Action
Result
A UK kids football network cut timeouts, rebuilt architecture, reindexed 1,000+ pages, and surpassed 2024 local leads despite AI Overviews. See the sprint order and the city we fixed first.
The local network lost page visibility and had to grow leads under AI Overview pressure.
Cut timeouts, rebuilt local architecture, and recovered indexation.
1,000+ pages came back and 2024 local leads were surpassed.
The Decision-to-Outcome System
This seo case is presented through the same five stages: diagnose the constraint, validate the evidence, decide the move, execute it, and prove the change.
Find the commercial constraint before choosing a channel task.
Input: Website, account, tracking, feed, margins, demand, or buyer prompts.Check the data, economics, demand, and implementation reality behind it.
Output: Trusted baseline, attribution, margins, lead quality, stock, and access limits.Choose the highest-leverage move and make the trade-offs explicit.
Output: One priority, target metric, assumptions, exclusions, and decision date.Ship the smallest coherent intervention that can change the outcome.
Output: Owner, sequence, dependencies, approvals, and validation method.Read the result against revenue, margin, pipeline, or qualified demand.
Output: Metric movement, confidence, exclusions, unintended effects, and next decision.Repeat: evidence from Prove becomes the next Diagnose input.
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