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Google opens Trends API alpha - how to tap 5 years of search intel

Reviewed:
Andrii Daniv
1
min read
Jul 25, 2025
Minimalist tech illustration of an open API lock releasing trend-line data with 5-year Google search insights and a curious human avatar

On 24 July 2025, Google quietly opened a limited alpha of its first official Google Trends API, allowing approved testers to pull up to five years of search-interest data directly from the Google Developers portal.

API capabilities

The service, announced by Google Search Relations team members Daniel Waisberg and Hadas Jacobi, exposes the same relative popularity metrics available on the public Trends site but with far finer control:

  • Time granularity at daily, weekly, monthly, or yearly intervals
  • A rolling 1,800-day window (roughly five years) of historical data
  • Refreshes up to two days before each query, ensuring near-real-time coverage
  • Region filters that span global, country, and sub-regional levels

Google recommends the feed for academic studies, newsroom graphics, and marketing forecasting models.

How to get access

The alpha is restricted to "a very limited number" of participants. Interested developers can apply to be an alpha tester by completing a short form that requests project details and intended use cases.

Why the five-year limit matters

Google explains that a half-decade view suits research milestones such as election cycles, Olympic Games, and FIFA World Cup tournaments. Until now, anyone wanting long-term datasets had to export CSV files manually from the public interface or rely on unofficial scraping tools. The new API eliminates that friction and brings Trends in line with other official Google data products.

Looking ahead

Google has not shared a timeline for a broader beta or public release. Feedback from the alpha cohort will shape pricing, quotas, and feature scope in later iterations.

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Author
Andrew Daniv, Andrii Daniv
Andrii Daniv
Andrii Daniv is the founder and owner of Etavrian, a performance-driven agency specializing in PPC and SEO services for B2B and e‑commerce businesses.
Reviewed
Andrew Daniv, Andrii Daniv
Andrii Daniv
Andrii Daniv is the founder and owner of Etavrian, a performance-driven agency specializing in PPC and SEO services for B2B and e‑commerce businesses.
Quickly summarize and get insighs with: 
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