Etavrian
keyboard_arrow_right Created with Sketch.
News
keyboard_arrow_right Created with Sketch.

Google's PASTA rethinks single-prompt image generation - the feedback blend behind its 85% preference

Reviewed:
Andrii Daniv
2
min read
Oct 2, 2025
Minimalist tech illustration dual stream feedback funnel human feedback nodes control dial quality preview shield

Google Research introduced PASTA, a reinforcement learning agent for text-to-image generation, on October 2, 2025. The announcement, authored by Guy Tennenholtz and Craig Boutilier, was published on the Google Research blog. PASTA iteratively refines images over multiple user interactions by combining real human ratings with large-scale simulated feedback.

What is PASTA

PASTA - Preference Adaptive and Sequential Text-to-image Agent - reframes image generation as a multi-turn selection task that adapts to user preferences. In each turn, the agent selects four prompt expansions, presents a slate of candidate images, observes the user’s choice, and updates its next slate.

The system uses Gemini Flash to produce prompt expansions and Stable Diffusion XL to render images.

Training and Data

Evaluation and Results

PASTA was evaluated on preference prediction and ranking tasks, including Pick-a-Pic accuracy and Spearman's rank correlation, plus choice accuracy and cross-turn accuracy. Tests also included public preference datasets such as the HPS test.

  • Training with both real and simulated interactions outperformed a baseline pipeline without additional training.
  • In head-to-head comparisons, 85% of human raters preferred PASTA’s final images over the baseline.
  • Baseline configuration: Gemini Flash for prompt expansion and SDXL for image creation.

Why it matters

The project targets limitations of single-prompt generation by learning from sequential user choices. Treating image creation as a multi-turn process aims to better align outputs with evolving user preferences.

Availability and Sources

Contributors

Ofir Nabati, Guy Tennenholtz, ChihWei Hsu, Moonkyung Ryu, Deepak Ramachandran, Yinlam Chow, Xiang Li, and Craig Boutilier.

Quickly summarize and get insighs with: 
Author
Etavrian AI
Etavrian AI is developed by Andrii Daniv to produce and optimize content for etavrian.com website.
Reviewed
Andrew Daniv, Andrii Daniv
Andrii Daniv
Andrii Daniv is the founder and owner of Etavrian, a performance-driven agency specializing in PPC and SEO services for B2B and e‑commerce businesses.
Quickly summarize and get insighs with: 
Table of contents
як працює цей код?