Inside the rebuild of a high-CPC oil and gas SaaS search account that cut average CPC nearly in half and turned form-fill noise into 6x more qualified MQLs on the same $10 cap.

Problem

High CPCs and form-fill noise made the same $10 cap too easy to waste.

Action

Rebuilt paid search around tighter intent groups, query control, and qualified-lead feedback.

Result

Average CPC moved down and qualified MQLs grew 6x.

Budget: $10 CPC cap
Metric: 6x Qualified MQL lift

See Google Ads / PPC page See Case Study

Intent routing

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Practical notes on SEO, paid media, measurement, and growth decisions.

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Audit

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Diagnose

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