Inside the rebuild of a high-CPC oil and gas SaaS search account that cut average CPC nearly in half and turned form-fill noise into 6x more qualified MQLs on the same $10 cap.

Problem

Inside the rebuild of a high-CPC oil and gas SaaS search account that cut average CPC nearly in half and turned form-fill noise into 6x more qualified M...

Action

Full action sequence is documented in the case study.

Result

Budget: $10 CPC Cap
Metric: 6x

See Google Ads / PPC page See Case Study

B2B services

53 89Technical health score

SEOB2B servicesBudget stated

How $1.5k SEO Reversed 7-Mo Decline

See how a UK B2B email agency stopped a 7-month organic slide, lifted tech health from 53 to 89 and doubled traffic using a technical-first SEO playbook on a $1.5k budget.

Problem

See how a UK B2B email agency stopped a 7-month organic slide, lifted tech health from 53 to 89 and doubled traffic using a technical-first SEO playbook...

Action

Full action sequence is documented in the case study.

Result

Result documented in full case

Budget: $1.5k
Metric: Result documented in full case

See SEO page See Case Study

Media & publishing

5,897Daily peak clicks · BigKyiv

SEOMedia & publishingBudget not disclosed

How 2 Newsrooms Unlocked Discover Without AMP

From zero presence to a primary channel for radioclub.ua, and 2x daily peaks for BigKyiv to 5,897 clicks - see the technical, editorial, and UX moves that lifted CTR and stabilized Discover.

Problem

From zero presence to a primary channel for radioclub.

Action

Full action sequence is documented in the case study.

Result

Result documented in full case

Budget: Budget not disclosed
Metric: Result documented in full case

See SEO page See Case Study

Software & SaaS

2+Qualified leads per month

SEOSoftware & SaaSBudget stated

$3.5k BOFU SEO that grew leads as CTR fell

See how a US oil and gas SaaS used technical cleanup, BOFU-first pages, smart internal links, and CRO to restore 2+ qualified leads per month on $3.5k-mo, despite a CTR drop from AI Overview.

Problem

See how a US oil and gas SaaS used technical cleanup, BOFU-first pages, smart internal links, and CRO to restore 2+ qualified leads per month on $3.

Action

Full action sequence is documented in the case study.

Result

Result documented in full case

Budget: $3.5k
Metric: Result documented in full case

See SEO page See Case Study

E-commerce & retail

160.3KImpressions

SEOE-commerce & retailBudget stated

How We Hit 160K Impressions on 500 EUR a Month

From a new Japanese haircare Shopify store to 160K impressions and 898 clicks in April 2025 on 500 EUR a month. See what moved the needle - and what did not ship.

Problem

New Shopify store with near-zero visibility

Action

Technical cleanup, multilingual content, and links

Result

160.3K impressions with commercial lift

Budget: 500 EUR/mo Budget
Metric: 160.3K Impressions

See SEO page See Case Study

Home & renovation

336 1,262Organic sessions

SEOHome & renovationBudget not disclosed

276% Organic Lift In Cabinets With 5 Plays

Under tight budgets and dev delays, we scaled a new kitchen cabinets site from 336 to 1,262 organic sessions and raised Domain Trust from 12 to 25. See the 5 moves that made growth predictable.

Problem

Under tight budgets and dev delays, we scaled a new kitchen cabinets site from 336 to 1,262 organic sessions and raised Domain Trust from 12 to 25.

Action

Full action sequence is documented in the case study.

Result

276%

Budget: Budget not disclosed
Metric: 276%

See SEO page See Case Study

E-commerce & retail

3.06 5.90Google Ads ROAS

Google Ads / PPCE-commerce & retailSpend or budget constraint

5.9 ROAS with a PMax relaunch - how?

12-month turnaround for an Australian handmade kids books store: ROAS jumped from 3.06 to 5.90, revenue almost 3x on 37% more spend. See the pivot that made PMax scale without brand bleed.

Problem

12-month turnaround for an Australian handmade kids books store: ROAS jumped from 3.

Action

Full action sequence is documented in the case study.

Result

5.9 ROAS

Budget: spend
Metric: 5.9 ROAS

See Google Ads / PPC page See Case Study

Healthcare & wellness

2–3k 17–18kOrganic visits · 30 days

SEOHealthcare & wellnessBudget stated

17k Organic Visits on $2.5k/mo in Telehealth

A telehealth nutrition site jumped from 2-3k to 17-18k organic visits in 30 days on $2.5k per month. Learn the 4 levers, tools, and timing - including a 44k-visit breakout post.

Problem

A telehealth nutrition site jumped from 2-3k to 17-18k organic visits in 30 days on $2.

Action

Full action sequence is documented in the case study.

Result

Result documented in full case

Budget: $2.5k/mo
Metric: Result documented in full case

See SEO page See Case Study

Local services

1,000+Pages reindexed

SEOLocal servicesBudget not disclosed

1,000+ Pages Back, More Leads With Less Traffic

A UK kids football network cut timeouts, rebuilt architecture, reindexed 1,000+ pages, and surpassed 2024 local leads despite AI Overviews. See the sprint order and the city we fixed first.

Problem

A UK kids football network cut timeouts, rebuilt architecture, reindexed 1,000+ pages, and surpassed 2024 local leads despite AI Overviews.

Action

Full action sequence is documented in the case study.

Result

1,000+ Pages

Budget: Budget not disclosed
Metric: 1,000+ Pages

See SEO page See Case Study

Healthcare & wellness

+66.7%Conversions

SEOHealthcare & wellnessBudget stated

66.7% Lift on $1.5K for Abu Dhabi Dental

How a policy-safe mix of Search and Performance Max grew conversions 66.7% while cutting CPC 25% and CPA 25% on a $1.5K budget in Abu Dhabi - despite no native call tracking. See what we changed.

Problem

How a policy-safe mix of Search and Performance Max grew conversions 66.

Action

Full action sequence is documented in the case study.

Result

66.7%

Budget: $1.5K
Metric: 66.7%

See SEO page See Case Study

Media & publishing

5.6MDiscover clicks · first year

SEOMedia & publishingBudget not disclosed

The System That Unlocked 5.6M Discover Clicks

From a traffic nadir to 5.6M Discover clicks in year one - no link arms race. Learn the plays that drove +546% non-branded growth and a 63% CTR lift despite a legacy CMS and sitemap hiccups.

Problem

From a traffic nadir to 5.

Action

Full action sequence is documented in the case study.

Result

Result documented in full case

Budget: Budget not disclosed
Metric: Result documented in full case

See SEO page See Case Study

E-commerce & retail

21.23ROAS · $3K budget

Google Ads / PPCE-commerce & retailBudget stated

$3K to 21.23 ROAS Using PMax Tiers

How a 20K-SKU PC parts store hit 21.23 ROAS on a $3K budget by segmenting Shopping and using PMax price tiers. See the feed fixes, budget caps, and traffic hygiene that moved the needle.

Problem

How a 20K-SKU PC parts store hit 21.

Action

Full action sequence is documented in the case study.

Result

21.23 ROAS

Budget: $3K
Metric: 21.23 ROAS

See Google Ads / PPC page See Case Study

Google Ads / PPCE-commerce & retailSpend or budget constraint

The Brand-Split PMax Move Behind 9.01 ROAS

ROAS fell from 8 to 3.26 before we rebuilt Google Ads around brand-split PMax, tight signals, and budget discipline. In 30 days, ROAS hit 9.01 and CPA dropped 67%. See the tests we kept and cut.

Problem

ROAS fell from 8 to 3.

Action

Full action sequence is documented in the case study.

Result

9.01 ROAS