Public snapshot and source depth Public website, offer, and conversion snapshot Checks the public site, offer, proof, CTA, form friction, trust, and conversion path. Checks the public site, offer, proof, CTA, form friction, trust, and conversion path. Access and measurement checklist Names the account sources that could change the diagnosis. No access required. Names the account sources that could change the diagnosis. No access required. Source validation with account access No account-level source validation. Checks primary and secondary conversions, tag hygiene, attribution gaps, source fields, and lead quality. Decision snapshot output One likely bottleneck, confidence level, first 30-day move, pause list, and internal brief. One likely bottleneck, confidence level, first 30-day move, pause list, and internal brief. Source-backed decision sequence No source-backed priority ranking or execution sequence. Ranks priorities, dependencies, owners, risks, validation rules, and the 30/60/90 sequence. SEO, content, and technical readiness Technical SEO crawl and indexation Checks public crawl hints, routes, metadata, templates, sitemaps, robots, and indexation blockers. Checks public crawl hints, routes, metadata, templates, sitemaps, robots, and indexation blockers. Search Console indexation validation No Search Console indexation data. Checks GSC indexation, exclusions, crawl signals, sitemaps, coverage, and URL issues. On-page, schema, and entity signals Checks titles, metadata, headings, links, images, schema, source readiness, and intent fit. Checks titles, metadata, headings, links, images, schema, source readiness, and intent fit. Template and entity diagnosis No template-level source diagnosis. Reviews metadata and headings, links, images, social tags, JSON-LD, breadcrumbs, sameAs, @id, and entity consistency. Content, keyword, and SERP fit Reviews up to 2 priority keywords across public SERPs, buyer language, competitors, page intent, and format. Reviews up to 2 priority keywords across public SERPs, buyer language, competitors, page intent, and format. Search Console keyword validation No Search Console query data. Analyzes up to 5 priority queries in GSC for demand, cannibalization, and page opportunities. Page speed and asset blockers Flags visible UX or loading risks that affect the decision. Flags visible UX or loading risks that affect the decision. Paid media, tracking, and launch control Public paid-readiness snapshot Checks channel fit, landing pages, offer friction, proof, tracking questions, and launch risks. Checks channel fit, landing pages, offer friction, proof, tracking questions, and launch risks. Account diagnosis with access No ad account review. Reviews structure, keyword groups, match types, conversions, high-cost terms, brand split, locations, demographics, and audiences. Search terms, negatives, and channel waste Names public risks that could waste paid traffic. Names public risks that could waste paid traffic. Search-term and negative keyword review No search-term or negative keyword data. Reviews query intent, negatives, irrelevant traffic, budget leakage, offer fit, and DSA, PMax, Display, or remarketing readiness. Tracking, conversions, and audiences Names the events and access needed to judge paid traffic. Names the events and access needed to judge paid traffic. Conversion validation with account data No account-level conversion validation. Checks GA4, GTM, Ads mapping, conversion priority, remarketing, audiences, and downstream quality. Launch architecture and budget discipline Decides whether traffic should wait, narrow, or avoid a homepage-first launch. Decides whether traffic should wait, narrow, or avoid a homepage-first launch. Launch pacing and spend gates No account-level launch pacing. Sets launch timing, spend gates, bidding, pacing, landing-page priorities, and first-month reviews. Trust, conversion, and implementation handoff Trust and E-E-A-T readiness Checks identity, contact paths, policies, reviews, proof, placeholder pages, and public readiness. Checks identity, contact paths, policies, reviews, proof, placeholder pages, and public readiness. Claims and source review No source-level claims review. Reviews offer claims, policies, source quality, author trust, objections, and proof gaps. Offer and landing-page decision fit Checks promise, fit, risk, price logic, form path, and next step. Checks promise, fit, risk, price logic, form path, and next step. Intent match with source context No private channel or audience data. Connects copy, proof, CTA, objections, and form friction to channel, keyword, campaign, audience, and revenue quality. Implementation and handoff detail No implementation scope or execution plan. Paid handoff: priority matrix, dependency order, limited implementation options, and handoff notes. Execution is separate.
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