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Your B2B ads will survive cookies' end if you do this with Topics
Aug 13, 2025
12
min read
Illustration of a marketer using Chrome Topics to improve B2B targeting with KPI tiles and a cracked cookie icon
Minimalist tech illustration showing consent banner blocking data and reconnecting conversions with modeled data nodes
Your CPL Spiked After a Consent Banner - GA4 Modeled Conversions Explain
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Minimalist illustration of consent shield toggle gating data pipes connecting EEA UK to GTM gtag feeding GA4 and Google Ads tiles
Consent Mode v2 for B2B - the small setup that keeps GA4 and Google Ads working
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Minimalist tech illustration of B2B marketer choosing Privacy Sandbox path over cookies with retargeting and SQL growth
B2B retargeting after cookies: the Chrome playbook driving pipeline now
Andrii Daniv
Aug 14, 2025
Illustration of a marketer using Chrome Topics to improve B2B targeting with KPI tiles and a cracked cookie icon
Your B2B ads will survive cookies' end if you do this with Topics
Andrii Daniv
Aug 13, 2025
Minimalist tech illustration of YouTube Shorts feed transforming into B2B CRM pipeline with marketer tapping a card
The 4-week YouTube Shorts plan that turns views into B2B pipeline
Andrii Daniv
Aug 12, 2025
Minimalist tech illustration of a marketer guiding Google PMax with audience hints and adjustable reach
The 2025 PMax Audience Signal Setup B2B Teams Use to Learn Faster - without boxing in reach
Andrii Daniv
Aug 12, 2025
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