
The Brand-Split PMax Move Behind 9.01 ROAS
A forged-wheels PMax account moved from mixed demand toward clearer brand and non-brand separation. The result was a cleaner read on acquisition quality and a ROAS lift from 3.26 to 9.01.
Mixed PMax demand made it hard to read true paid acquisition performance.
Separated brand and non-brand demand to clarify acquisition quality.
ROAS lifted from 3.26 to 9.01.
- Budget
- No public budget field
- Metric
- 3.26 -> 9.01 ROAS