From a new Japanese haircare Shopify store to 160K impressions and 898 clicks in April 2025 on 500 EUR a month. See what moved the needle - and what did not ship.

Problem

A new Shopify store needed EU visibility on a 500 EUR monthly SEO budget.

Action

Focused on technical cleanup, multilingual content, and measured links.

Result

The store reached 160K impressions and 898 clicks in April 2025.

Budget: 500 EUR/mo
Metric: 160K Impressions

See SEO page See Case Study

E-commerce & retail

3.06 -> 5.90ROAS

Google Ads / PPCE-commerce & retailSpend or budget constraint

5.9 ROAS with a PMax relaunch - how?

12-month turnaround for an Australian handmade kids books store: ROAS jumped from 3.06 to 5.90, revenue almost 3x on 37% more spend. See the pivot that made PMax scale without brand bleed.

Problem

PMax needed to scale without hiding efficiency behind brand demand.

Action

Relaunched PMax with cleaner conversion signals, segmentation, and brand-bleed control.

Result

ROAS moved from 3.06 to 5.90 and revenue almost tripled on 37% more spend.

Budget: Budget context 37% more spend
Metric: 3.06 -> 5.90 ROAS

See Google Ads / PPC page See Case Study

E-commerce & retail

21.23ROAS

Google Ads / PPCE-commerce & retailBudget stated

$3K to 21.23 ROAS Using PMax Tiers

A 20K-SKU computer parts store used PMax price tiering to reach 21.23 ROAS on a $3K budget, using feed structure and product economics to guide campaign segmentation.

Problem

A large SKU catalog needed campaign structure tied to margin and product economics.

Action

Segmented PMax by price tiers, feed structure, and product economics.

Result

The account reached 21.23 ROAS on a $3K budget.

Budget: $3K budget
Metric: 21.23 ROAS

See Google Ads / PPC page See Case Study

E-commerce & retail

3.26 -> 9.01ROAS

Google Ads / PPCE-commerce & retailBudget not disclosed

The Brand-Split PMax Move Behind 9.01 ROAS

A forged-wheels PMax account moved from mixed demand toward clearer brand and non-brand separation. The result was a cleaner read on acquisition quality and a ROAS lift from 3.26 to 9.01.

Problem

Mixed PMax demand made it hard to read true paid acquisition performance.

Action

Separated brand and non-brand demand to clarify acquisition quality.

Result

ROAS lifted from 3.26 to 9.01.