
5.9 ROAS with a PMax relaunch - how?
12-month turnaround for an Australian handmade kids books store: ROAS jumped from 3.06 to 5.90, revenue almost 3x on 37% more spend. See the pivot that made PMax scale without brand bleed.
12-month turnaround for an Australian handmade kids books store: ROAS jumped from 3.
Full action sequence is documented in the case study.
5.9 ROAS
- Budget
- spend
- Metric
- 5.9 ROAS
