Inside the rebuild of a high-CPC oil and gas SaaS search account that cut average CPC nearly in half and turned form-fill noise into 6x more qualified MQLs on the same $10 cap.

Problem

High CPCs and form-fill noise made the same $10 cap too easy to waste.

Action

Rebuilt paid search around tighter intent groups, query control, and qualified-lead feedback.

Result

Average CPC moved down and qualified MQLs grew 6x.

Budget: $10 CPC cap
Metric: 6x Qualified MQL lift

See Google Ads / PPC page See Case Study

B2B services

53 -> 89Tech health

SEOB2B servicesBudget stated

How $1.5k SEO Reversed 7-Mo Decline

See how a UK B2B email agency stopped a 7-month organic slide, lifted tech health from 53 to 89 and doubled traffic using a technical-first SEO playbook on a $1.5k budget.

Problem

A seven-month organic decline had to be reversed inside a constrained budget.

Action

Prioritized technical SEO cleanup before expanding content.

Result

Tech health rose from 53 to 89 and traffic doubled.

Budget: $1.5k budget
Metric: 53 -> 89 Tech health

See SEO page See Case Study

Software & SaaS

2+Qualified leads/mo

SEOSoftware & SaaSBudget stated

$3.5k BOFU SEO that grew leads as CTR fell

See how a US oil and gas SaaS used technical cleanup, BOFU-first pages, smart internal links, and CRO to restore 2+ qualified leads per month on $3.5k-mo, despite a CTR drop from AI Overview.

Problem

AI Overview pressure reduced CTR while the site still needed qualified lead volume.

Action

Used technical cleanup, BOFU pages, internal links, and CRO.

Result

The account restored 2+ qualified leads per month.

Budget: $3.5k/mo
Metric: 2+ Qualified leads/mo

See SEO page See Case Study

E-commerce & retail

160KImpressions

SEOE-commerce & retailBudget stated

How We Hit 160K Impressions on 500 EUR a Month

From a new Japanese haircare Shopify store to 160K impressions and 898 clicks in April 2025 on 500 EUR a month. See what moved the needle - and what did not ship.

Problem

A new Shopify store needed EU visibility on a 500 EUR monthly SEO budget.

Action

Focused on technical cleanup, multilingual content, and measured links.

Result

The store reached 160K impressions and 898 clicks in April 2025.

Budget: 500 EUR/mo
Metric: 160K Impressions

See SEO page See Case Study

Healthcare & wellness

17-18KOrganic visits

SEOHealthcare & wellnessBudget stated

17k Organic Visits on $2.5k/mo in Telehealth

A telehealth nutrition site jumped from 2-3k to 17-18k organic visits in 30 days on $2.5k per month. Learn the 4 levers, tools, and timing - including a 44k-visit breakout post.

Problem

The site needed a fast organic lift without expanding beyond a $2.5k monthly budget.

Action

Applied four SEO levers around content timing, tools, and implementation order.

Result

Organic visits moved from 2-3k to 17-18k in 30 days.

Budget: $2.5k/mo
Metric: 17-18K Organic visits

See SEO page See Case Study

Healthcare & wellness

+66.7%Conversions

Google Ads / PPCHealthcare & wellnessBudget stated

66.7% Lift on $1.5K for Abu Dhabi Dental

A dental clinic in Abu Dhabi used tighter query control, clearer landing-page paths, and budget discipline to lift conversions 66.7%, cut CPC 25%, and lower CPA 25% on a $1.5k budget.

Problem

The local clinic needed more conversions without increasing a small budget.

Action

Tightened query control, clarified landing-page paths, and protected budget discipline.

Result

Conversions rose 66.7% while CPC and CPA both fell 25%.

Budget: $1.5K budget
Metric: +66.7% Conversions

See Google Ads / PPC page See Case Study

E-commerce & retail

21.23ROAS

Google Ads / PPCE-commerce & retailBudget stated

$3K to 21.23 ROAS Using PMax Tiers

A 20K-SKU computer parts store used PMax price tiering to reach 21.23 ROAS on a $3K budget, using feed structure and product economics to guide campaign segmentation.

Problem

A large SKU catalog needed campaign structure tied to margin and product economics.

Action

Segmented PMax by price tiers, feed structure, and product economics.

Result

The account reached 21.23 ROAS on a $3K budget.