Inside the rebuild of a high-CPC oil and gas SaaS search account that cut average CPC nearly in half and turned form-fill noise into 6x more qualified MQLs on the same $10 cap.

Problem

High CPCs and form-fill noise made the same $10 cap too easy to waste.

Action

Rebuilt paid search around tighter intent groups, query control, and qualified-lead feedback.

Result

Average CPC moved down and qualified MQLs grew 6x.

Budget: $10 CPC cap
Metric: 6x Qualified MQL lift

See Google Ads / PPC page See Case Study

E-commerce & retail

3.06 -> 5.90ROAS

Google Ads / PPCE-commerce & retailSpend or budget constraint

5.9 ROAS with a PMax relaunch - how?

12-month turnaround for an Australian handmade kids books store: ROAS jumped from 3.06 to 5.90, revenue almost 3x on 37% more spend. See the pivot that made PMax scale without brand bleed.

Problem

PMax needed to scale without hiding efficiency behind brand demand.

Action

Relaunched PMax with cleaner conversion signals, segmentation, and brand-bleed control.

Result

ROAS moved from 3.06 to 5.90 and revenue almost tripled on 37% more spend.

Budget: Budget context 37% more spend
Metric: 3.06 -> 5.90 ROAS

See Google Ads / PPC page See Case Study

Healthcare & wellness

+66.7%Conversions

Google Ads / PPCHealthcare & wellnessBudget stated

66.7% Lift on $1.5K for Abu Dhabi Dental

A dental clinic in Abu Dhabi used tighter query control, clearer landing-page paths, and budget discipline to lift conversions 66.7%, cut CPC 25%, and lower CPA 25% on a $1.5k budget.

Problem

The local clinic needed more conversions without increasing a small budget.

Action

Tightened query control, clarified landing-page paths, and protected budget discipline.

Result

Conversions rose 66.7% while CPC and CPA both fell 25%.

Budget: $1.5K budget
Metric: +66.7% Conversions

See Google Ads / PPC page See Case Study

E-commerce & retail

21.23ROAS

Google Ads / PPCE-commerce & retailBudget stated

$3K to 21.23 ROAS Using PMax Tiers

A 20K-SKU computer parts store used PMax price tiering to reach 21.23 ROAS on a $3K budget, using feed structure and product economics to guide campaign segmentation.

Problem

A large SKU catalog needed campaign structure tied to margin and product economics.

Action

Segmented PMax by price tiers, feed structure, and product economics.

Result

The account reached 21.23 ROAS on a $3K budget.

Budget: $3K budget
Metric: 21.23 ROAS

See Google Ads / PPC page See Case Study

E-commerce & retail

3.26 -> 9.01ROAS

Google Ads / PPCE-commerce & retailBudget not disclosed

The Brand-Split PMax Move Behind 9.01 ROAS

A forged-wheels PMax account moved from mixed demand toward clearer brand and non-brand separation. The result was a cleaner read on acquisition quality and a ROAS lift from 3.26 to 9.01.

Problem

Mixed PMax demand made it hard to read true paid acquisition performance.

Action

Separated brand and non-brand demand to clarify acquisition quality.

Result

ROAS lifted from 3.26 to 9.01.