
5.9 ROAS with a PMax relaunch - how?
12-month turnaround for an Australian handmade kids books store: ROAS jumped from 3.06 to 5.90, revenue almost 3x on 37% more spend. See the pivot that made PMax scale without brand bleed.
PMax needed to scale without hiding efficiency behind brand demand.
Relaunched PMax with cleaner conversion signals, segmentation, and brand-bleed control.
ROAS moved from 3.06 to 5.90 and revenue almost tripled on 37% more spend.
- Budget
- Budget context 37% more spend
- Metric
- 3.06 -> 5.90 ROAS

