Adobe and Semrush have announced a definitive agreement for Adobe to acquire Semrush in an all-cash deal valued at about $1.9 billion. Adobe plans to add Semrush to its Experience Cloud and Digital Experience business. The companies expect the transaction to close in the first half of 2026, subject to regulatory and shareholder approvals.
Adobe to acquire Semrush in $1.9 billion cash deal
Under the agreement, Adobe will acquire all outstanding shares of Semrush for $12.00 per share in cash, valuing the transaction at approximately $1.9 billion in equity value.
The boards of directors of both companies have approved the deal. Closing is subject to regulatory reviews and the approval of Semrush stockholders, and is expected in the first half of 2026.
Key stated terms include:
- Purchase price: $12.00 in cash per Semrush share.
- Implied equity value: approximately $1.9 billion.
- Consideration structure: all-cash transaction.
- Expected closing period: first half of 2026, pending required approvals.
- Post-closing placement: Semrush to join Adobe's Digital Experience business within Experience Cloud.
Coverage from Morningstar, which notes that Semrush shares surged in premarket trading after reports of the takeover, said the stock jumped more than 70 percent, reflecting a roughly 77 percent premium to the prior close.
Semrush platform capabilities and recent corporate activity
Semrush is a Boston-based software-as-a-service platform focused on search marketing and brand visibility. Its tools support keyword research, site audits, competitive intelligence, and online visibility tracking. In its acquisition announcement, Adobe described Semrush as a leading brand visibility platform.
Over the past two years, Semrush has introduced enterprise products centered on AI-based visibility measurement. These products monitor how brands appear in responses from large language models, including ChatGPT and Gemini, and track brand presence in traditional search engine results.
Semrush has also expanded through acquisitions in education, community, technology, and media. Recent deals include Backlinko and Traffic Think Tank in the SEO education and community space, along with Third Door Media, publisher of Search Engine Land and related properties.
Background and official sources
Adobe plans to integrate Semrush capabilities into Adobe Experience Cloud as part of its Digital Experience business. According to the companies, Semrush will help brands track visibility across search engines and AI-powered platforms, with expected connections to Adobe Experience Manager, Adobe Analytics, and Brand Concierge.
Anil Chakravarthy, president of Adobe's Digital Experience business, highlighted the impact of generative AI on brand visibility.
Brand visibility is being reshaped by generative AI.
Chakravarthy added that brands that ignore this opportunity risk losing relevance and revenue.
Adobe published the acquisition announcement, titled "Adobe to Acquire Semrush," on its news site, providing further detail on strategy and integration plans in the acquisition announcement. An associated SEC filing on Form 8-K details the merger agreement, which was signed on November 18, 2025, and is available in the United States Securities and Exchange Commission's EDGAR system for Semrush Holdings, Inc.
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