The first full season of Ads Decoded, a podcast hosted by Ads Product Liaison Ginny Marvin, opens with a deep dive into how marketers can use analytics and AI to improve performance.
Inside the first episode
The debut episode of Ads Decoded brings questions from advertisers straight to the teams designing and building Ads products. Ginny Marvin sits down with Eleanor Stribling, Group Product Manager at Google Analytics, to discuss how Google Analytics can help marketers navigate the AI era.
From reporting to activation
The conversation focuses on using Google Analytics features to move beyond passive reporting and turn the platform into an activation engine for business growth. Stribling and Marvin talk through the concept of data strength - what it means, why it is a critical prerequisite for AI performance, and how strong data can give brands a strategic advantage.
They also share practical tips to ensure measurement is set up correctly so that marketers get accurate insights and more effective optimization from their campaigns.
Why it matters for marketers
The episode offers down to earth guidance for handling ongoing change in digital advertising and getting more value from Google Ads. Listeners are encouraged to subscribe to Ads Decoded to help lay the groundwork for a strong year.
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