Google slipped 4 AI shopping tools into Black Friday and Cyber Monday prep - see what they unlock

Google AI tools for holiday shopping

Google's update centers on price tracking, AI-driven recommendations, local product checks, and virtual try-on for apparel and shoes. The features combine Google's Shopping Graph, Gemini models, and Google Pay to help shoppers manage deals, gift ideas, and store visits during the holiday period.

Price tracking in Google lets users set alerts for specific products, including details such as size and color. When the price drops to a chosen level across participating stores, Google sends a notification. For eligible U.S. merchants, Google's agentic checkout can then complete the purchase on the merchant's site using Google Pay.

Key details on Google's Black Friday and Cyber Monday AI updates

Google's post groups the launch into four main feature areas:

• Price tracking and insights
  Users can select "track price" on product results and receive alerts when prices change across retailers. Google also shows price insights that label a price as high, low, or typical based on the past three months of data.
• AI gift suggestions in AI Mode and Gemini
  Within AI Mode in Search and the Gemini app, people can describe a recipient's interests, location, or needs in natural language. Google then returns organized product suggestions with images, reviews, promotions, and inventory details drawn from its Shopping Graph.
• Local inventory checks using Gemini and "Let Google call"
  For "near me" searches in categories such as toys, health and beauty, and electronics, some users see a "Let Google call" prompt. Gemini asks clarifying questions, places calls to nearby stores, and then sends a text or email summarizing stock details.
• Virtual try-on for apparel and shoes
  Google Shopping's virtual try-on feature lets users see how clothing items appear on a photo of themselves. According to Google, this applies to many clothing types, including holiday dresses, sweaters, and shoes, across billions of product listings.

Background, data points, and official sources

Google states that its Shopping Graph now includes more than 50 billion product listings that are regularly refreshed. These listings feed into AI-powered search responses, recommendation panels, and virtual try-on results. Virtual try-on was initially launched for apparel and has been expanded to cover more categories, including footwear.

The "Let Google call" feature is aimed at small and local businesses that may not list real-time inventory online. Google notes that two thirds of U.S. holiday shoppers say they confirm stock online before visiting a store. This statistic comes from a Google-commissioned Ipsos Consumer Continuous survey of 654 U.S. online consumers aged 18 and older who planned holiday shopping, conducted September 2-5, 2025.

Google's official announcement of these AI shopping tools is published on the Google blog. Details on AI Mode in Search appear on Google's AI site, and Gemini app information is available at gemini.google.com. Google's separate explanation of virtual try-on in Shopping is posted in this product overview.