Google has launched an AI-powered virtual apparel try-on tool for shoppers in the UK and India for the festive shopping season. The feature lets people see how clothing looks on their own photos while they browse eligible apparel listings across Google.
Virtual apparel try-on tool expands to UK and India
The virtual try-on feature lets shoppers upload a single photo to generate images of themselves wearing selected clothing items. According to Google, the system supports tops, bottoms, dresses, jackets and shoes from participating apparel product listings.
The experience uses a custom AI fashion model that simulates how materials drape, stretch and fold on diverse body shapes. Google states that shoppers in the UK and India can virtually try billions of apparel listings using the feature.
In Google’s promotional imagery, the experience is labeled as a generative AI feature for trying on a jacket over existing outfits. The visuals show a person searching for autumn clothing, then applying the virtual try-on to preview a brown fringed jacket.
Key details
Google describes the feature within its shopping experience as a way to make online apparel selection more personal and visual.
- Access: Users tap or click the "Try it on" icon on eligible apparel listings across Google surfaces.
- Input: The system prompts users to upload a photo of themselves to power the try-on experience.
- Output: The tool generates images that reflect garment fit, drape and movement on the person’s body shape and pose.
- Sharing: People can share the created looks with friends directly from the experience.
- Geography: The rollout targets shoppers in the United Kingdom and India during the current festive shopping period.
Background context
Google has invested in AI-assisted shopping features, including earlier virtual try-on tools first introduced for US users in 2023. Those experiences allowed shoppers to view how clothing items might look on a range of pre-photographed human models.
This UK and India experience uses user-supplied photos rather than only pre-photographed models. According to Google’s description, the AI model adapts garments to the pose and proportions seen in each uploaded image.
Source citations
- Google’s guide on how to use the Google Shopping "Try it on" feature for virtual apparel try-ons.
- The Google Shopping news hub, which publishes official updates on shopping features and product changes.
- Regional Google blogs for the United Kingdom and Asia, which carry local announcements related to this feature.
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