In December 2025, Google publicly disputed a media report claiming it plans to introduce ads in the Gemini app in 2026. Company executives used X to state that there are currently no plans to add advertising to the standalone Gemini chatbot.
Google disputes report on Gemini app ads
An Adweek report said Google told advertising clients it plans to bring ads to the Gemini app in 2026. The story cited anonymous agency buyers who described calls with Google representatives about a potential rollout timeline.
Dan Taylor, Google's Vice President of Global Ads, rejected the story shortly after publication. He said on X that the article was based on "uninformed, anonymous sources" and described their claims as inaccurate.
Details from Adweek's Gemini advertising story
According to Adweek, Google informed at least two advertising clients about a plan to introduce ads into the Gemini app, with calls indicating a targeted rollout sometime in 2026.
The buyers quoted in the report said they had not seen prototypes or technical specifications. They also said Google had not provided details on ad formats, pricing, or testing plans inside the chatbot.
The report described the Gemini app plan as separate from advertising within AI Mode in Google Search and said the information came from anonymous sources at media agencies.
Google's public clarification on AI advertising
Dan Taylor responded directly on X, writing:
"There are no ads in the Gemini app and there are no current plans to change that."
His post directly rejected the Adweek report's central claim that Google had scheduled ads for the Gemini app in 2026.
Google's official AdsLiaison account later amplified the denial in a separate post on X, repeating that there are no ads in the Gemini app and no current plans to add them.
AdsLiaison also noted that ads currently appear in AI Overviews in English in the United States. The account said Google is expanding AI Overviews ads to more English-speaking countries and is testing ads in AI Mode in Search.
Background context and related AI advertising developments
Google's Gemini app is the company's consumer chatbot product and, according to Google's statements, currently operates without in-app advertising. Google separately sells ads in Search and across other properties, including newer AI-powered search experiences.
Google began showing ads in AI Overviews earlier in 2025, according to prior company communications. It is also testing ads within AI Mode in Search, as referenced by AdsLiaison on X.
Adweek recently reported that code discovered in ChatGPT's Android app suggests an advertising framework may be under development for OpenAI's chatbot. OpenAI has not issued a public statement confirming or detailing any advertising rollout for ChatGPT.
Source citations
- Dan Taylor, Vice President of Global Ads at Google, public statement on X regarding Gemini app ads - post on X
- Google AdsLiaison account, public clarification on X regarding Gemini app and AI Overviews ads - post on X
- Adweek, report on potential Gemini app ads in 2026 - Adweek report
- Adweek, report on experimental ad framework in ChatGPT's Android app - code discovered in ChatGPT's Android app
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