Google has released its Year in Search 2025 report, highlighting the fastest-rising queries worldwide and in the United States. The rankings focus on searches that recorded the largest sustained increases in interest in 2025 compared with 2024. Results are published on the Google Trends platform and grouped by topic categories and geography.
Google Year in Search 2025
Google's 2025 Year in Search report lists "Gemini" as the top trending search globally. The AI company DeepSeek also appears in the global top 10 and in the US top 10. Sports, politics, technology, and current events make up much of the remaining rankings.
According to Google's methodology, the Year in Search rankings track searches with the highest sustained growth year over year. The report measures trending interest rather than total search volume. The United States data also includes a dedicated "Trends" category that highlights viral phrases and AI-related content.
Key factual points from the 2025 release include:
- Gemini ranked first among global trending searches.
- DeepSeek appeared at number six globally and number seven in the United States.
- Cricket matchups and regional rivalries featured prominently in global sports searches.
- US results showed stronger representation from politics, entertainment titles, and legislation.
- A separate US "Trends" list captured AI-themed and viral culture searches.
Gemini, DeepSeek, and other leading searches
AI tools featured prominently in the top rankings for 2025. Gemini led the global list, while DeepSeek secured positions in both the worldwide and US lists. Apple's iPhone 17 and major sporting events also appeared across regions.
The global top 10 trending searches for 2025 were:
- Gemini
- India vs England
- Charlie Kirk
- Club World Cup
- India vs Australia
- DeepSeek
- Asia Cup
- Iran
- iPhone 17
- Pakistan and India
In the United States, the top 10 trending searches were:
- Charlie Kirk
- KPop Demon Hunters
- Labubu
- iPhone 17
- One Big Beautiful Bill Act
- Zohran Mamdani
- DeepSeek
- Government shutdown
- FIFA Club World Cup
- Tariffs
Google's US "Trends" category highlighted a mix of AI-related prompts and viral memes. The top entries in this category were:
- AI action figure
- AI Barbie
- Holy airball
- AI Ghostface
- AI Polaroid
- Chicken jockey
- Bacon avocado
- Anxiety dance
- Unfortunately, I do love
- Ghibli
News-related searches and background
News and current events also appeared in Google's Year in Search 2025 rankings. Globally, notable trending news searches included "LA Fires," "Hurricane Melissa," "TikTok ban," and the selection of a new pope. These topics reflected major events that generated sustained search interest during the year.
In the United States, news-focused searches centered on policy and domestic developments. Trending queries included the One Big Beautiful Bill Act, tariffs, the government shutdown, and the Los Angeles fires. These results appeared within the dedicated News and related categories for US trends.
Year in Search is an annual Google Trends feature that summarizes rising queries for the preceding year. The 2025 edition follows the same structure as previous reports, grouping searches by geography and topic while emphasizing growth in interest over raw volume.
Sources
All rankings and query lists in this article are based on Google's Year in Search 2025 data. The results are published by Google through its official Google Trends platform.
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