Reddit has launched Max campaigns, a new automated campaign type now in beta for traffic and conversion objectives. The product is available to selected advertisers on Reddit's ad platform, and the company has shared early performance results from initial testing.
Key details on Reddit Max campaigns
Max campaigns automate several campaign setup and optimization tasks within guardrails set by each advertiser. The system manages targeting, placements, and budget distribution to meet stated performance goals.
- Automated audience targeting across Reddit communities based on predicted performance signals.
- Automated creative selection and rotation across eligible ad placements.
- Budget allocation across inventory to pursue traffic or conversion goals.
- Support for both traffic and conversion objectives during the beta period.
- Use of Reddit Community Intelligence to estimate the value of each ad impression in real time.
Reddit Community Intelligence draws on more than 23 billion posts and comments across the platform, according to the company. These signals help Max campaigns adjust delivery as performance data changes, with the system updating campaigns automatically instead of relying on manual rule changes.
Max campaigns also introduce creative automation tools. The product can generate headline suggestions based on language trends in Reddit conversations and can format supplied images into Reddit-friendly thumbnails. Reddit says AI-based video cropping will be added as well.
Reddit is launching Top Audience Personas reporting within Max campaigns. This feature summarizes which audience profiles most often engage with a given campaign, using community and conversation activity rather than only predefined demographic or interest segments.
Reddit reports that more than 600 advertisers participated in an alpha testing phase. Across 17 split tests run between June and August 2025, advertisers saw an average 17% lower cost per acquisition and a 27% average increase in conversions compared with their standard Reddit campaigns.
Reddit cited Brooks Running as one alpha participant. According to the company, Brooks Running recorded a 37% decrease in cost per click and 27% more clicks over a 21-day Max campaign without manual campaign changes.
Background context
Reddit linked the Max campaigns launch to growth in daily active users and conversion activity on its platform. The company positions Max campaigns as a way to simplify campaign management while preserving visibility into performance and audience behavior.
Top Audience Personas reports use community and conversation data to group responsive audiences. Reddit states that these reports emphasize observed behavior instead of relying only on predefined demographic or interest segments.
Major digital ad platforms already offer automated campaign types that bundle bidding, targeting, and creative management. Google runs Performance Max campaigns, and Meta runs Advantage+ campaigns, both using machine learning to manage campaigns. The Search Engine Journal article announcing Max campaigns compared Reddit's product with these formats based on shared automation features.
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