Search Engine Journal has published a new article by staff writer Roger Montti outlining five ways informational sites can stabilize or grow organic search traffic. The piece, "Five Ways To Boost Traffic To Informational Sites," focuses on content mix, evolving audience interest, and differentiated presentation for publishers of informational content.
Key Details: Five Ways To Boost Traffic To Informational Sites
Montti's article appears on the Search Engine Journal website as an estimated eight minute read and is listed as published roughly six hours ago. It targets operators of informational sites that want to maintain or increase organic search traffic.
According to the article, Montti recommends that publishers:
- Maintain a mix of current event coverage and evergreen content that remains useful over time.
- Use current events to attract new readers, then guide them toward related evergreen resources on the same site.
- Review older content for usefulness, updating, redirecting, archiving, or removing pages that no longer serve visitors.
- Monitor topic interest with tools such as Google Trends to detect declining or rising audience demand.
- Differentiate site content and visuals instead of copying common styles used by competitors in the same niche.
He illustrates content mix using The New York Times' recipes subdomain and product review section The Wirecutter, along with entertainment and music outlets that balance news with interviews, essays, and commentary. On the visual side, he describes common stock photo patterns and suggests more distinctive, experience based imagery in product reviews and recipes.
Background Context
Roger Montti is listed as "SEJ STAFF" and owns Martinibuster.com. His author page on Search Engine Journal shows a history of contributions on search and content topics. The new article fits within SEJ's ongoing coverage of search marketing strategies for publishers and marketers.
In the piece, Montti writes that informational sites can face traffic declines when content becomes outdated or audience interests shift. He notes that Google evaluates sitewide content quality and suggests pruning pages that no longer offer useful information, citing examples such as a technology site affected by smartphone adoption and archival movie reviews on The New York Times.
Montti distinguishes between short-term seasonal dips and longer-term declines in topic demand. He advises monitoring social media conversations and testing adjacent subtopics when audience interest changes. Montti writes that this approach lets publishers adjust content portfolios gradually rather than only after traffic has fallen significantly.
Source Citations
The following official pages contain the original article, author profile, and related information referenced above. All links point to publisher managed sites.
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