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How a $10 CPC Cap Grew B2B MQLs 6x
Oil & gas software
B2B/SAAS
Inside the rebuild of a high-CPC oil and gas SaaS search account that cut average CPC nearly in half and turned form-fill noise into 6x more qualified MQLs on the same $10 cap.
How $1.5k SEO Reversed 7-Mo Decline
E-mail marketing
B2B
See how a UK B2B email agency stopped a 7-month organic slide, lifted tech health from 53 to 89 and doubled traffic using a technical-first SEO playbook on a $1.5k budget.
How 2 Newsrooms Unlocked Discover Without AMP
Online media
News media
From zero presence to a primary channel for radioclub.ua, and 2x daily peaks for BigKyiv to 5,897 clicks - see the technical, editorial, and UX moves that lifted CTR and stabilized Discover.
$3.5k BOFU SEO that grew leads as CTR fell
Oil & gas software
B2B/SAAS
See how a US oil and gas SaaS used technical cleanup, BOFU-first pages, smart internal links, and CRO to restore 2+ qualified leads per month on $3.5k-mo, despite a CTR drop from AI Overview.
276% Organic Lift In Cabinets With 5 Plays
Kitchen cabinets
E-commerce
Under tight budgets and dev delays, we scaled a new kitchen cabinets site from 336 to 1,262 organic sessions and raised Domain Trust from 12 to 25. See the 5 moves that made growth predictable.
1,000+ Pages Back, More Leads With Less Traffic
Kids football coaching
Local business
A UK kids football network cut timeouts, rebuilt architecture, reindexed 1,000+ pages, and surpassed 2024 local leads despite AI Overviews. See the sprint order and the city we fixed first.
How We Hit 160K Impressions on 500 EUR a Month
Beauty products
E-commerce
From a new Japanese haircare Shopify store to 160K impressions and 898 clicks in April 2025 on 500 EUR a month. See what moved the needle - and what did not ship.
17k Organic Visits on $2.5k/mo in Telehealth
Virtual nutrition care
Online service
A telehealth nutrition site jumped from 2-3k to 17-18k organic visits in 30 days on $2.5k per month. Learn the 4 levers, tools, and timing - including a 44k-visit breakout post.
5.9 ROAS with a PMax relaunch - how?
Educational toys
E-commerce
12-month turnaround for an Australian handmade kids books store: ROAS jumped from 3.06 to 5.90, revenue almost 3x on 37% more spend. See the pivot that made PMax scale without brand bleed.
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The Revenue Split Quieting Sales vs Marketing Wars
Tired of pipeline turf wars? Learn how defining sourced vs influenced revenue can clean up your forecasts, align Sales and Marketing, and make budget calls with confidence.
When More Leads Quietly Kill Your B2B Revenue
Thinking of lowering your MQL score to hit pipe goals? See the numbers that show when more leads boost bookings - and when they quietly crush win rates, CAC and forecast accuracy.
Why Your 6k LTV Is Lying To You
Your dashboard says LTV is 6k and churn is 4%, but cash tells a different story. See how cohort analysis exposes where B2B service revenue compounds or leaks.
Where Your B2B CAC Should Really Land in 2026
Wondering if your B2B CAC is healthy or burning cash? See 2026 benchmark ranges for services and SaaS, how to calculate real CAC, and when a high CAC is actually smart.
7 Silent Messaging Mistakes Killing B2B Inbound
Your pipeline looks fine, yet inbound is soft and pricing turns into a fight. Learn the 7 quiet messaging mistakes on your site and deck that push good buyers to competitors.
9 Vendor Selection Rules Every B2B Service Misses
Running a B2B service and tired of vendors blowing up launches and renewals? Use this practical vendor selection process to cut risk, avoid bad fits, and catch issues early.
The B2B Buying Committee Playbook You Never Learned
Selling B2B services but deals keep stalling in silence? Learn a practical system to map buying committees, align stakeholders fast, and turn messy cycles into predictable wins.
The TOFU vs BOFU Keyword Mix Most B2B Firms Miss
Running B2B services on thin paid search margins? See how mapping TOFU and BOFU keywords by intent can lower CAC, lift lead quality and forecast pipeline more clearly.
The Trust Center Shift Quietly Saving B2B Deals
Security reviews are stalling your best B2B deals. See how a self-serve trust center turns InfoSec from blocker to fast-track approval and frees founders from fire drills.
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Anthropic Quietly Split Its Claude Crawler Into 3 Bots - What That Changes
Anthropic now lists ClaudeBot, Claude-User and Claude-SearchBot separately. See how each one reads robots.txt and what blocking them does.
TikTok Search Keeps Climbing - 2026 Study Reveals Google's Surprising New Rival
Adobe's 2026 survey tracks TikTok's search surge, Gen Z's cooling shift from Google, rising ChatGPT reliance, and changing small-business bets.
Google Just Revealed How Your Search Ads Really Show Up Now
Google's latest Ads Decoded episode exposes quiet changes to Search ad layouts, asset placement and new user controls that could impact your ROI.
Google's New Circle to Search Spots Multiple Items At Once - Here Is What It Unlocks
Circle to Search now handles several objects in one tap, launching richer shopping results on Galaxy S26 and Pixel 10. See what Gemini 3 adds.
Are You Ignoring These 4 Demand Gen Tweaks Behind Google's 40 Percent Lift Claim
Google's February Demand Gen Drop surfaces 4 campaign choices tied to more conversions in internal data. See what you might be missing.
SerpApi Tries to Turn Google's Anti-Scraping DMCA Case With One Core Argument
Inside SerpApi's motion to dismiss Google's DMCA lawsuit, from its Lexmark-based standing attack to why SearchGuard may not qualify as access control.
Google Discover's February 2026 shake up: which publishers quietly surged, which slipped
Early data shows Google's latest core update reshaping Discover visibility, from local news boosts to domain squeeze. See who is gaining and why it matters.
Your Sitemap Is Valid - Here Is Why Google Still Ignores It
New comments from Google reveal sitemap errors can signal low crawl demand, not bugs. Learn how to read could not be read and fix what matters.
Microsoft Finds Hidden Prompts Trying to Turn Your AI Into a Marketing Machine
Microsoft tracked 50 covert AI recommendation poisoning attempts inside Summarize buttons across 14 sectors. Learn how they bias Copilot, ChatGPT and more.
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Your B2B ads will survive cookies' end if you do this with Topics
Aug 13, 2025
12
min read
The Revenue Split Quieting Sales vs Marketing Wars
Andrii Daniv
Feb 26, 2026
When More Leads Quietly Kill Your B2B Revenue
Andrii Daniv
Feb 25, 2026
Why Your 6k LTV Is Lying To You
Andrii Daniv
Feb 25, 2026
Where Your B2B CAC Should Really Land in 2026
Andrii Daniv
Feb 24, 2026
7 Silent Messaging Mistakes Killing B2B Inbound
Andrii Daniv
Feb 24, 2026
9 Vendor Selection Rules Every B2B Service Misses
Andrii Daniv
Feb 23, 2026
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