Google will replace AdSense's Ad Networks blocking control with a new Authorized Buyers control on November 6. Existing blocks will remain, and new buyers will be allowed by default.
Google AdSense replaces Ad Networks with Authorized Buyers
Google published an AdSense support article updating Brand Safety. Authorized Buyers will replace the current Ad Networks block within Content blocking controls. Google says existing network blocks will carry over during the transition.
Key details
- Transition begins on November 6.
- New authorized buyers will be allowed by default.
- The "Automatically allow new Google-certified ad networks" option is removed.
- The Authorized Buyers list excludes inactive ad networks, test ad networks, and Display & Video 360 networks.
- DV360 accounts are not managed in the new control and remain in the Ad Review Center's Advertiser section.
- The new page adds visibility into parent-child relationships among buyers.
- A view-only Authorized Buyers page is available before launch at Brand Safety → Content → Blocking controls → Authorized Buyers.
- After launch, controls will be active and prior Ad Networks blocks will be reflected in Authorized Buyers.
Background
Ad Networks blocking has been part of AdSense Brand Safety for managing demand sources, including a setting to automatically allow new Google-certified ad networks. Under the new model, Authorized Buyers becomes the central control and new buyers are enabled by default. Ad Review Center remains available for managing Google ad accounts, while DV360 accounts continue to be handled in the Advertiser section of Ad Review Center.
Where to manage and learn more
Find the control in AdSense at Brand Safety → Content → Blocking controls → Authorized Buyers. For step-by-step instructions, see Google's guide.
Source
Official details are in the AdSense support article.
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