Google stated on its Ads Decoded podcast that AI Max for Search has no conversion minimums. The company also said a conversion-based Smart Bidding strategy is required for search-term matching.
Google: AI Max for Search Has No Conversion Minimums
Ginny Marvin, Google Ads Product Liaison, confirmed that AI Max for Search can run in low-volume accounts with no minimum conversion recommendation during the Ads Decoded podcast.
Key details
- AI Max for Search has no conversion minimums, according to Google.
- Conversion-based Smart Bidding is required for search-term matching to function.
- AI Max analyzes landing pages, ad assets, and existing keywords to generate ad variants.
- It can generate English ad variations within brand guardrails.
- Google reported higher gains in accounts that rely primarily on exact and phrase match keywords.
- Google described AI Max as bringing Performance Max technology into Search campaigns.
Background Context
AI Max for Search is a Google Ads feature that uses generative AI to expand search coverage. It derives relevant search terms from site content, landing pages, ad assets, and existing keywords, then generates ad variations based on advertiser inputs within brand guardrails.
Smart Bidding is Google's automated bidding system that optimizes toward conversions. For AI Max search-term matching to work, advertisers must use a conversion-based strategy such as Target CPA or Target ROAS.
The Ads Decoded episode featured Ginny Marvin along with product managers Karen Zang and Tal Kabas, who outlined inputs, generation scope, and bidding requirements for AI Max.
Source Citations
Ads Decoded podcast episode with Google Ads Product Liaison Ginny Marvin and product managers - YouTube: watch at the relevant timestamp.
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