Audience Key reports a sharp decline in Amazon's organic visibility within Google's Shopping product grids, based on a U.S.-focused dataset covering more than 79,000 keywords. In Audience Key's post, the company notes major drops beginning around July 25, 2025, followed weeks later by Amazon's disappearance from its tracked organic product grids.
Key findings
- Across 79,000+ keywords, Amazon's organic product card rankings fell 31 percent.
- Product cards measured before July 25: 428,984. After July 25: 294,983.
- Net change: -134,001 product cards.
- Audience Key says Amazon later disappeared from its tracked U.S. organic product grids.
Category-level impacts
Audience Key reported larger declines in several high-volume categories:
- Apparel examples: 31,852 to 13,632 (-57 percent) and 6,932 to 3,029 (-56 percent).
- Home Goods: 133,717 to 73,833 (-45 percent).
- Laptop Computers: 30,520 to 19,615 (-36 percent).
- Outdoor Furnishings: 58,416 to 41,995 (-28 percent).
- Business Supplies: 12,510 to 9,786 (-22 percent).
- Scientific and Technology: 58,880 to 50,666 (-14 percent).
Merchant label changes
Audience Key also logged a change in how Amazon appears as a merchant in Shopping results. The dataset shows a shift from three labels - Amazon, Amazon.com, and Amazon.com - Seller - to a single Amazon label. After consolidation, total measured product cards were 294,980.
Background
Audience Key tracks Google organic product grid rankings across large keyword sets and focuses on organic Shopping results, which display product cards within search results. According to the company, two developments preceded the observed declines: consolidation of Amazon's merchant store labels and what it characterizes as Amazon exiting paid Shopping ads. All figures and assertions cited here are from Audience Key's tracking.
Source
Beyond Paid: The Hidden Organic Shockwave from Amazon’s Google Shopping Exit
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