Google announced new AI features for Asset Studio in Google Ads on Sep 10, 2025, adding image and video generation, brand style controls, and upgraded ad previews. The update was published on the Google Ads blog by Product Manager Mindy Lin.
Key updates
- Supports complete creative workflows in Google Ads, including development, review, and sharing, for active accounts.
- Style references: upload brand images to guide generation and keep visuals consistent.
- Upgraded image generation across campaign types using the Imagen 4 model.
- Batch transforms: modify up to 100 photos at once, including scene changes and added objects.
- Product-to-lifestyle: Google says product details are preserved when converting product shots into lifestyle images.
- Video creation: generate videos from provided images, logos, and short text descriptions.
- Shareable Assets: create unique review links for images, videos, and text assets.
- Ad Preview: see how ads appear across Search, YouTube, Discover, Gmail, and Display, with shareable links for collaborative review before publishing.
Context
Google positions Asset Studio as a single destination for creative development in Google Ads. For a broader look at the company’s approach to AI-driven ad creative, see its AI creative overview.
Google introduced Imagen 4 at Google I/O 2025. That model underpins the updated image generation noted in this announcement.
Access and documentation
Feature behavior and access criteria are documented in Google Ads Help for generative AI tools and account eligibility for active accounts.
Watch the demo
Google provided a product video demonstrating these features. If your browser cannot play the file, you can download it.
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