Microsoft launches redesigned Bing Places for Business
Microsoft launched a redesigned Bing Places for Business in October 2025, adding a recommendation tool, faster Google Business Profile import, and automatic migration for existing users. The service is available at bing.com/forbusiness.
Bing Places for Business: Key Details
The new experience lives on the Bing.com domain and supports free listing management across Bing Search and Bing Maps. It introduces a recommendation tool and streamlined import workflows.
- Accessible at bing.com/forbusiness.
- Announcement published on the official Bing Blog in October 2025.
- Recommendation tool evaluates listing health and suggests additions like photos, links, and hours.
- Restaurant-specific suggestions can include menu links and online ordering links.
- Google Business Profile import adds dashboards, bulk editing, and real-time status updates.
- Imports preserve names, hours, and contact details across locations, according to Microsoft.
- Existing users and listings are being migrated automatically to the new experience.
- Microsoft says the redesign followed research with business owners and agencies.
Background
Bing Places for Business lets companies manage listings that appear across Bing Search and Bing Maps. With this release, Microsoft consolidated access under the Bing.com domain.
What Microsoft said
Microsoft rebuilt the experience after months of research with business owners and indicated more updates are coming, including deeper Bing Maps and Copilot integrations and expanded support for agencies. The company wrote:
"Before we wrote a single line of code, we spent months listening to business owners about their challenges and goals."
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