Microsoft launched a redesigned Bing Places for Business in October 2025, moving free listing management to bing.com/forbusiness. The update adds a recommendation tool that flags key fields to update and speeds up Google Business Profile imports. Existing users will migrate automatically, Microsoft wrote.
Microsoft launches new Bing Places for Business
The updated platform centralizes free listing management for Bing Search and Bing Maps. A new recommendation tool highlights high-impact fields to edit, and the Google Business Profile import is faster with dashboards, bulk editing, and real-time status. Microsoft said users can sign in with existing credentials and will be migrated automatically to the new experience. The company noted the redesign followed research with business owners.
Key details
- Announced in October 2025 on the Microsoft Bing blog.
- Access available at bing.com/forbusiness.
- Free listing management for Bing Search and Bing Maps.
- Recommendation tool highlights high-impact fields to edit.
- Improved Google Business Profile import with dashboards, bulk edits, and real-time status.
- Automatic migration for existing Bing Places accounts.
- Further updates planned for Bing Maps and Copilot integrations.
- Redesign informed by research with business owners.
Background context
Bing Places for Business enables companies to manage business listings in Microsoft's ecosystem. The redesign moves the experience under the Bing.com domain to make it easier to find.
Microsoft said it conducted months of research with business owners focused on discovery, navigation, and large-scale import workflows, and it tied the new features to that research.
Source citations
- Official announcement - Introducing the new Bing Places for Business
- Product page - Bing Places for Business
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