OpenAI launched an app platform inside ChatGPT and released a preview Apps SDK, bringing third-party conversational apps directly into ChatGPT conversations. Initial availability excludes users in the European Union.
How ChatGPT apps work
Users can invoke services by name in natural language within an ongoing chat. On first use, a connection flow explains requested permissions and data sharing. Initial partners include Spotify, Zillow, and Canva.
Key details
- Apps are available to logged-in ChatGPT users outside the European Union.
- Users can activate apps by name during a chat using natural language prompts.
- Developers can start building with the Apps SDK in preview. The SDK is open source and based on the Model Context Protocol (MCP).
- Apps can present custom interfaces and connect to external backends for login or premium features.
- OpenAI will open app submissions and an app directory later this year.
- Monetization details will be shared at a later date.
Developer policies and review
OpenAI published draft guidelines for the Apps SDK covering safety, privacy, data permissions, and submission requirements. Apps must follow company policies and be audience-appropriate, request only necessary permissions with clear consent prompts, and demonstrate stability, responsiveness, and clear error handling. OpenAI’s Usage policies also apply.
Background
ChatGPT is OpenAI’s consumer conversational AI service used globally. Developers have built integrations using OpenAI APIs across consumer and business use cases. The Apps SDK standardizes how third-party services run inside ChatGPT conversations.
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