Google announced October 2025 updates to Demand Gen in Google Ads, focused on bidding, creative tools, and app-to-app experiences. Official details are available on Google support pages and in a recent Google Ads Decoded episode.
Demand Gen updates for October 2025
Highlights include support for New customer acquisition goals in Demand Gen, iOS deep linking via Web to App Connect, availability of Target CPC bidding, AI-powered video asset creation through AI to generate videos, and catalog-style creatives using product feeds. Google also noted backend improvements discussed on Google Ads Decoded.
Key Details
- Customer acquisition goals in Demand Gen. New customer acquisition goals can be set directly in Demand Gen. Google reports an 11.5% higher new customer ratio and a 3% lower acquisition cost on average for advertisers using New Customer Only Mode, based on a study from March to May 2025.
- iOS deep linking. Web to App Connect supports deep linking on iOS, sending users from ads to your mobile app.
- Bid to clicks with Target CPC. Target CPC bidding is available for Demand Gen so advertisers can set a target cost per click.
- AI-generated video assets. Google Ads includes tools that use AI to generate videos for YouTube placements.
- Catalog-style product feeds. Demand Gen supports product feeds. Google reports a 20% conversion increase when pairing tROAS with product feeds, measured globally from May to June 2025.
- Platform improvements. Google discussed backend enhancements in a recent Google Ads Decoded episode.
Background Context
Demand Gen is a Google Ads campaign type built for YouTube and Google surfaces. It emphasizes visual formats, audience signals, and feed-based creatives. These October updates center on acquisition measurement, app experiences, and creative workflows within that framework.
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