Some Google Analytics 4 users report seeing a new conversational interface called Analytics Advisor inside GA4 properties. Screenshots shared on October 10, 2025 show a chat-style entry point in the product. Google has not issued a formal announcement naming or detailing the feature.
What we know
Users who have access see a welcome card for Analytics Advisor describing three capabilities:
- Answering data questions with single-number answers and visualizations
- Pointing users to relevant reports
- Providing educational guidance based on documentation
Screenshots posted by Himanshu Sharma on October 10, 2025 show the conversational interface embedded in the GA4 UI. Sharma said it appears to be rolling out to standard GA4 properties.
Availability
As of October 13, 2025, Google has not published rollout details, eligibility criteria, or timelines.
Background
At Google Marketing Live 2024, Google previewed agentic AI for Ads and Analytics, including a data expert in Google Analytics to surface insights and support exploration. In a Google Product Blog post, the company said the Analytics data expert will:
"proactively show insights and trends" and enable "easy data exploration."
The post also said these capabilities will help marketers troubleshoot campaign issues.
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