Google marked the 25th anniversary of Google Ads with an official company blog post on October 23, 2025. The post outlines major milestones and previews new AI-driven capabilities for Search and YouTube.
Announcement
The anniversary post, authored by Vidhya Srinivasan, VP and GM of Ads and Commerce, recaps the evolution of Google Ads and highlights Search and YouTube as key ad surfaces. It calls out AI-powered campaigns, generative features, agentic capabilities, automated optimization, and creative generation.
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Key details
- Google published the anniversary post on October 23, 2025.
- The author is Vidhya Srinivasan, VP and GM of Ads and Commerce.
- Milestones cited include keyword Search ads, the shift to mobile, video ads on YouTube, and Google Analytics.
- The post notes AI-powered campaigns, generative AI features, agentic capabilities, automated optimization, and creative generation.
- Search and YouTube are emphasized as key ad surfaces.
- The message thanks advertisers, publishers, creators, customers, and employees.
Background
Google introduced its advertising product as AdWords in 2000 and rebranded it to Google Ads in 2018. The anniversary post summarizes this evolution across Search, YouTube, Analytics, and AI-driven campaigns.
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