In November 2025, Google announced updates to advertiser account enforcement and the appeals process in Google Ads, reporting fewer incorrect suspensions and faster appeal reviews. The news was shared on the Google Ads & Commerce blog, which outlined several updates, and in a LinkedIn video from the Google Ads Liaison.
Key Details
- Incorrect advertiser account suspensions are down more than 80 percent, according to Google’s announcement. Source
- Appeal reviews are 70 percent faster, with 99 percent completed within 24 hours. Source
- Additional context was provided by Google Ads Liaison Ginny Marvin in a LinkedIn video.
- The announcement centers on improving enforcement accuracy and speeding appeal resolution. Source
What Changed
Google characterized these figures as current performance results from its enforcement systems and part of ongoing work to refine policy enforcement and appeals. The changes aim to reduce false positives and shorten review timelines for compliant advertisers.
Background Context
Google enforces Ads Policies across advertiser accounts on Google Ads. Accounts can be suspended for policy violations outlined in the Policy Center. After enforcement actions, advertisers can submit appeals. The Google Ads Liaison provides official updates and clarifications on policy and process.
Source Citations
- Google - Improved accuracy for account suspensions. Official announcement
- Ginny Marvin - Google Ads Liaison video with additional context. Official statement
- Google Ads Policies - Overview of ad policies and enforcement. Official documentation
.svg)
.svg)
.svg)