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Google Ads now shows search partner site names - but only in these campaigns

Reviewed:
Andrii Daniv
1
min read
Aug 21, 2025
Minimalist Partner Placements report panel with show partners toggle impressions bars campaign tabs

In August 2025, Google updated its Google Ads Help Center to confirm site-level placement visibility for the Search Partner Network. Advertisers can see which partner websites displayed their ads, with support across Search, Shopping, and App campaigns.

Google Quietly Announces Search Partner Network Placement Visibility
Help Center documentation now details site-level placement visibility for Search Partner Network placements.

What changed

Google’s updated documentation describes a site-level placement report for the Search Partner Network that lists partner site names and impression counts. The update is noted as occurring in August 2025. See Google’s new reporting page for specifics on supported campaign types and what the report includes.

Key details

  • Site-level placement data is available for the Search Partner Network.
  • The report shows partner sites that served ads and includes impression totals by site.
  • Supported campaign types include Search, Shopping, and App.
  • The visibility covers partner sites - not Google Search results.
  • Google provides official guidance in its Help Center.

Background

Google defines search partners as non-Google websites and other properties that show search ads, extending reach beyond Google Search. Advertisers can include or exclude search partners when setting up campaigns. For more, see About Google search partners.

Official resources

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Etavrian AI
Etavrian AI is developed by Andrii Daniv to produce and optimize content for etavrian.com website.
Reviewed
Andrew Daniv, Andrii Daniv
Andrii Daniv
Andrii Daniv is the founder and owner of Etavrian, a performance-driven agency specializing in PPC and SEO services for B2B and e‑commerce businesses.
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