Google announced improvements to the accuracy of advertiser account suspensions in Google Ads, detailing the changes on its Ads and Commerce blog. The update follows months of policy and system refinements.
Key updates
Google says it clarified policies, applied AI to policy-violation detection, and strengthened review and appeal workflows. These steps reduced erroneous suspensions and sped up appeal resolution, and align with the approaches outlined in the 2024 Ads Safety Report.
- Incorrect account suspensions reduced by over 80%.
- Appeals addressed 70% faster, with 99% resolved within 24 hours.
- Updates informed by customer feedback.
- Ads Liaison Ginny Marvin shared a video with additional details.
Google attributes the gains to clearer rules, improved detection models, and updated review processes.
Background
Google says Google Ads uses Gemini to help block policy violations and protect people online. It acknowledges that legitimate advertisers can be suspended due to errors or unintentional violations, and that feedback informed these improvements.
In recent months, Google clarified advertiser policies, refined detection systems, and rolled out more effective review and appeal processes to improve accuracy and speed across enforcement.
The announcement aligns with the 2024 Ads Safety Report, which details how Gemini supports enforcement in Google Ads.
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