Google announced new agentic booking and dining personalization features for AI Mode in Search on August 21, 2025. Restaurant reservations are launching in the United States for Google AI Ultra subscribers enrolled in Labs, and AI Mode access is expanding to more than 180 countries and territories in English.
Google AI Mode adds agentic booking
AI Mode can parse detailed requests, check live availability across partners, and deep-link to booking pages in Search. The rollout starts with restaurant reservations, with support for local service appointments and event tickets planned next.
Robby Stein outlined the rollout in Google's announcement on The Keyword.
"We're starting to roll out today with finding restaurant reservations, and expanding soon to local service appointments and event tickets."
Google is also introducing optional dining personalization in the U.S. for users who enable the Labs experiment, with controls available in Google Account settings.
Key details
- Agentic reservations are available to Google AI Ultra subscribers in the U.S. through the Labs experiment "Agentic capabilities in AI Mode."
- AI Mode interprets requests, checks real-time availability, and directs users to partner booking pages.
- Named dining partners: OpenTable, Resy, and Tock.
- Ticketing and services partners: Ticketmaster, StubHub, SeatGeek, and Booksy.
- Underlying signals include Project Mariner browsing, Knowledge Graph, and Maps data.
- Link sharing lets U.S. users share an AI Mode response and later disable the link.
- Recipients of a shared link can continue the conversation by asking follow-ups.
- Dining personalization is available in the U.S. to users who enable the Labs experiment and can draw on prior interactions in Search and Maps, with account-level controls.
- Dining topics are supported first for personalization.
- AI Mode availability expands to more than 180 countries and territories in English, with additional languages planned.
Background context
AI Mode is an optional experience within Google Search that users can enable via Labs, which Google uses to test features with limited audiences. This update prioritizes dining before services and ticketing. Agentic reservations are limited to subscribers while Google evaluates the feature. Link sharing currently applies within the United States.
Source
All information in this report is drawn from Google's announcement on The Keyword.