Google launched a new spam update for Search on August 26, 2025 at 9:00 AM Pacific Time. The rollout is global and expected to take a few weeks. The company confirmed the release on its Search Status Dashboard and in a Google Search Central post on X published August 26, 2025.
Key details
- Update type: spam update for Google Search.
- Start time: August 26, 2025, 9:00 AM Pacific Time.
- Scope: global rollout covering all languages.
- Estimated duration: a few weeks, per Google.
- Completion: Google will post an update on the Search Status Dashboard when the rollout finishes.
- Official confirmations: status incident and a Google Search Central post on X.
- Technical details: not provided in the incident note.
Background
Spam updates are part of Google’s ongoing efforts to reduce spam in Search results. Definitions and violations are outlined in Google’s Search Essentials spam policies.
Google lists confirmed ranking updates and incidents on the Search Status Dashboard product page, which tracks timing and progress for major Search updates.
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