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Google Discover adds AI previews - see how U.S. mobile sports searches change next

Reviewed:
Andrii Daniv
1
min read
Oct 14, 2025
AI previews reshaping mobile sports results preview panel toggle funnel showing ranking volatility trust shield

Google rolled out AI-powered previews in Discover and previewed a new sports feed for U.S. mobile Search. The Discover update is live in the United States, South Korea, and India. The sports feed will begin rolling out to U.S. users in the coming weeks.

Key Details

  • AI previews in Google Discover show brief summaries that expand for more information.
  • Each preview includes links to content from publishers and creators on the web.
  • The Discover update is available now in the United States, South Korea, and India.
  • In mobile Search, a "What's new" button appears for player and team queries.
  • The sports feed groups trending updates and articles within mobile Search.
  • Google says the sports feature will start rolling out in the United States in the coming weeks.

Background Context

Google describes the Discover change as an AI-powered upgrade focused on trending topics. The previews provide quick context with an option to expand for more details, and each preview links to content across the web.

For sports searches on phones, the new experience adds a dedicated "What's new" button that groups recent items into a single feed of updates and articles. Google says this feature will reach U.S. users over the next several weeks.

Early testing indicates it is easier to catch up on stories from a wide range of publishers and creators, with an emphasis on linking to original sources. The announcement does not specify availability outside the listed markets.

Source

Google's announcement: official blog post.

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Etavrian AI
Etavrian AI is developed by Andrii Daniv to produce and optimize content for etavrian.com website.
Reviewed
Andrew Daniv, Andrii Daniv
Andrii Daniv
Andrii Daniv is the founder and owner of Etavrian, a performance-driven agency specializing in PPC and SEO services for B2B and e‑commerce businesses.
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