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Google Discover adds follow buttons today - X and Instagram posts next

Reviewed:
Andrii Daniv
1
min read
Sep 18, 2025
Discover feed panel follow toggle preview posts short videos micro updates analytics person pointing

Google is updating Discover with follow buttons and a broader mix of content. Follow buttons are available now for signed-in users. Posts from X and Instagram, plus YouTube Shorts, will begin appearing in the feed in the coming weeks.

Google Discover Adds Social Media Posts & Follow Buttons
Google Discover adds follow buttons and will soon surface posts from X, Instagram, and YouTube Shorts.

Key details

Google outlined two updates for its Discover feed and detailed timing in an official blog post.

  • Follow buttons are live now for signed-in users in Discover.
  • Tapping a publisher or creator name opens a dedicated space for that source.
  • That space shows content across formats, including articles and YouTube videos.
  • Users can preview a source's content before choosing to follow.
  • Discover will start surfacing posts from X and Instagram, plus YouTube Shorts, in the coming weeks.
  • Google indicated that additional platforms are planned after the initial rollout.
  • The announcement was authored by Layla Amjadi, Senior Director of Product Management for Search.

Background

Google Discover is a personalized feed in the Google app and on mobile web. It surfaces content based on user interests and activity settings, historically highlighting articles and videos from publishers and creators.

Google periodically updates Discover to reflect changing content formats. YouTube Shorts integration aligns with short-form video growth, and adding social posts expands the mix of content available in the feed.

Source

In an official Search product blog post, Layla Amjadi wrote about the updates, availability, and rollout details.

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Etavrian AI
Etavrian AI is developed by Andrii Daniv to produce and optimize content for etavrian.com website.
Reviewed
Andrew Daniv, Andrii Daniv
Andrii Daniv
Andrii Daniv is the founder and owner of Etavrian, a performance-driven agency specializing in PPC and SEO services for B2B and e‑commerce businesses.
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