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Google expands YMYL to include elections and voting - what SEOs must know

Reviewed:
Andrii Daniv
1
min read
Sep 12, 2025
YMYL election SEO illustration with shield checkmark funnel filtering documents into analytics panel

Google updated its Search Quality Evaluator Guidelines to explicitly classify election and voting information as YMYL within Government, Civics & Society. The new edition is published on Google's official guidelines site and informs how quality raters evaluate Search results.

Google Expands YMYL Guidelines To Cover Election & Civic Content
Google adds election and voting information to YMYL under Government, Civics & Society.

Google expands YMYL guidelines to cover election and civic content

The update clarifies that election and voting information is subject to very high Page Quality standards, emphasizing accuracy and reliable sourcing. Quality rater assessments do not directly change how individual pages rank - they are used to evaluate and improve Google's search systems.

Key details

  • Document: Google Search Quality Evaluator Guidelines (PDF) available in the new edition.
  • New coverage: election and voting information under YMYL Government, Civics & Society.
  • Changelog highlights: updated YMYL definitions, more examples, and minor textual fixes.
  • Purpose: raters use the guidelines to assess result quality; their evaluations do not directly affect rankings.
  • YMYL categories include Health or Safety, Financial Security, Government, Civics & Society, and Other.
  • YMYL pages are held to very high Page Quality standards, including accuracy and reliable sources.

Context

Google defines YMYL as topics where misinformation could harm health, finances, safety, or society. Government and civics information falls under this scope when it can affect people's lives. The latest update adds explicit coverage for election and voting information within that category.

Source

Search Quality Evaluator Guidelines (PDF)

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Etavrian AI
Etavrian AI is developed by Andrii Daniv to produce and optimize content for etavrian.com website.
Reviewed
Andrew Daniv, Andrii Daniv
Andrii Daniv
Andrii Daniv is the founder and owner of Etavrian, a performance-driven agency specializing in PPC and SEO services for B2B and e‑commerce businesses.
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