Google introduced Ads Advisor and Analytics Advisor on November 12, 2025. The AI agents, built on Gemini models, will roll out globally to English-language Google Ads and Google Analytics accounts in early December. The announcement credits Dan Taylor, Vice President, Global Ads.
Ads Advisor: key capabilities
Ads Advisor runs inside Google Ads to assist with campaign management and optimization.
- Delivers personalized recommendations for Performance Max, including actions like adding sitelink assets.
- Offers a review-and-approve workflow before applying changes.
- Generates keywords, headlines, descriptions, and other creative assets.
- Analyzes performance, summarizes results, and helps diagnose changes.
- Answers account-specific questions about campaign performance.
- Learns from past interactions within the account over time.
- Identifies policy issues and ad disapprovals with suggested fixes. In some cases, it can edit items such as ad URLs to resolve approvals.
Analytics Advisor: key capabilities
Analytics Advisor adds a conversational experience inside Google Analytics properties.
- Provides performance insights, visualizations, and answers to specific queries.
- Retrieves property details, such as a Measurement ID.
- Supports both broad questions about site performance and detailed queries.
- Performs key driver analysis for traffic spikes and drops and prioritizes the most relevant drivers for business outcomes.
- Offers follow-up prompts to guide deeper investigation from analysis to action and suggests growth opportunities aligned with identified drivers.
- Available for Google Analytics Standard and 360 properties.
Learn more about Analytics Advisor here.
Availability and rollout
Both agents will begin rolling out to English-language accounts worldwide in early December 2025. Google said new features will continue to ship into 2026.
To watch the announcement video, download it.
Background
Ads Advisor is embedded in Google Ads and supports optimization tasks, policy troubleshooting, and asset creation, with approved changes applied directly to accounts.
Analytics Advisor is integrated into Google Analytics and extends conversational reporting and diagnostics across Standard and 360 properties.
.svg)
.svg)
.svg)