Google's 2025 Holiday 100: The 945% Search Spike Shaping Gift Lists

Key details

• The Holiday 100 features 100 gift ideas sourced from top 2025 Google Search trends.
• Google says there are more than 1 billion shopping-related searches on Google each day.
• Categories include apparel, accessories, home, electronics, toys and games, beauty, and health and wellness.
• The announcement was authored by Sagal Mohammed, Editorial and Creative Lead, Google Shopping.
• The list is available in Google Search's Shopping tab and at g.co/holiday100.

Selected U.S. search trend highlights

• Searches for movie projector spiked 945% this year.
• Searches for home projectors increased 60%.
• Searches for backpack charm hit an all-time high in the U.S.
• Searches for kids scooters are up 50% this year.
• Searches for drop waist dress reached an all-time high in the U.S.
• Crescent bags became a breakout search.
• Searches for stackable ring sets doubled in the U.S. this year.
• Searches for packing cube reached an all-time high.
• Searches for styling wand have spiked every holiday season since 2011.
• Searches for red light therapy reached an all-time high this year.
• Searches for weighted vest reached their highest level in the U.S. this year.
• Stretching straps achieved breakout search status in 2025.

Background

Google describes the Holiday 100 as an annual list based on aggregated Google Search trends, reflecting interest in products from retailers and brands across the web. It spans multiple consumer categories and focuses on items with strong momentum.

Google also cited Ipsos Omnibus research about holiday shopping behavior. The study surveyed 940 U.S. online consumers and 787 U.S. consumers planning to shop online for the holidays, with fieldwork conducted October 6-7, 2025.

Where to find it

Browse the collection in the Shopping tab or visit the Holiday 100 hub. Read the announcement on the Google Shopping product updates blog.