Google announced a redesign of Search ad labeling that groups text ads under a single "Sponsored results" header and adds a one-click option to hide the entire sponsored section. The update is rolling out globally on desktop and mobile.
What changed
In its announcement, Google describes grouping all text ads together under a persistent "Sponsored results" header for clearer disclosure.
- The header marks where the sponsored section begins and ends and stays visible while users scroll within it.
- A "Hide sponsored results" control collapses the entire ad block with one click.
- Shopping placements display a consistent "Sponsored products" label.
- Google frames the update as focused on clarity and user control.
- The rollout is global on desktop and mobile.
Background
Previously, each text ad displayed its own "Sponsored" label. The new approach consolidates disclosure into one persistent header for grouped ads. Google has updated ad disclosures in Search multiple times and labels paid placements across formats, including product listings.
Labeling at a glance
- Before:
- Each text ad had its own "Sponsored" tag.
- Shopping ads included paid indicators.
- Now:
- Text ads appear under one "Sponsored results" header.
- Shopping uses a consistent "Sponsored products" label.
Availability
The redesign is rolling out now worldwide on desktop and mobile.
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