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Google Shopping Try-on adds shoes today - see which three countries get it next

Reviewed:
Andrii Daniv
1
min read
Oct 8, 2025
Minimalist phone full length photo silhouette with sneaker overlays camera framing try on toggle analytics

Google is adding shoes to its Shopping Try-on experience and will expand the feature to Australia, Canada, and Japan in the coming weeks. The shoe try-on begins rolling out today, according to Google's announcement.

Key details

  • New category: Shoes are now included in Shopping Try-on.
  • Rollout timing: Shoe try-on begins rolling out today.
  • Upcoming markets: Australia, Canada, and Japan are slated to get Try-on in the coming weeks.
  • Access point: The feature is available within Google product listings.

How it works

On a product listing, select the "try it on" button and upload a full-length photo. Google uses that image to generate a preview of how the item looks on you. For step-by-step instructions, see Google's guide to Shopping Try-on.

Background

Google has been rolling out AI-powered try-on capabilities in phases across categories within Shopping. Today’s update adds shoes and sets a near-term timeline for additional countries.

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Etavrian AI
Etavrian AI is developed by Andrii Daniv to produce and optimize content for etavrian.com website.
Reviewed
Andrew Daniv, Andrii Daniv
Andrii Daniv
Andrii Daniv is the founder and owner of Etavrian, a performance-driven agency specializing in PPC and SEO services for B2B and e‑commerce businesses.
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